What is a Canadian? … the embodiment of the human spirit of freedom.

There was a report in the world news that someone in Pakistan had placed an ad in a newspaper with an offer of a reward to anyone who killed a Canadian-any Canadian. Who in God’s name would want to kill a peace-loving people like Canadians kind of boggles my mind but I guess there are a lot of unbalanced people out there.

Any way according to this item I read (which unfortunately does not have a source) an Australian dentist wrote [...]

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Why Political Parties should have Marketers run their Campaigns Part 4: The Ontario election

In 2011 I wrote a blog Political Parties should have Marketers run their Campaigns. Subsequently, I wrote two more blogs on this topic Why Political Parties should have Marketers run their Campaigns Part 2: The US election and Why Political Parties should have Marketers run their Campaigns Part 3: The British Colombia election.

First let me say, that I have no partisan interest in any political party but am writing this blog as a marketing professional and someone [...]

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Reflections on MARCOM 2014

Another great year for MARCOM 2014… “Canada’s premiere educational forum for public and not-for-profit sector marketers and communicators”. Great speakers and trade show; great venue at the Ottawa Convention Centre and this year’s food was the best ever. No question that my colleague Claire Mills and the advisory committee, volunteers and sponsors did a great job in organizing and running the event.

The forum Keynote, Mitch Joel, President of Twist Image, was terrific as usual. This year he discussed five [...]

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Does Inaccurate Political Polling Have Implications for Marketers and Communicators?

Many public sector marketers and communicators are very reliant on POR (public opinion research). Many marketing and communication decisions are based on this type of research. But what happens when POR become unreliable? What alternatives do marketers and communicators have to POR? Have we become too addicted to POR?

Now we recently witnessed polling inaccuracies in elections in BC. Alberta, and most recently in Ontario, also we have seen some significant inaccurate polls in the USA.

IAN McGUGAN points out in [...]

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