I thought my audience involved with social marketing would be interested in the following list of key evidence citations for Social Marketing (behaviour change) which was compiled with the Support of the International Social Marketing Association (ISMA) and all its affiliated national and regional associations around the world. (e.g Social Marketing Association of North America -SMANA) .
3-Step Marketing Consultation and Training
CEPSM offers both public sector and non-profit organizations an easy and affordable way to acquire expertise from marketing strategists to help develop a successful marketing strategy/plan. The entire process can be completed in a very short time.
Last year I posted a blog on brand activism, the breakthrough concept in marketing management. My position as a public sector and non-profit marketer was that this was clearly going to be a big opportunity for non-profits and governments with major causes who are looking to partner with the private sector.
I also mentioned in my blog, that brand activism was going to grow because the millennial generation who live in a world filled with constant problems – air pollution, bad drinking water, crimes. Many would like brands to show concern not just for profits but for the communities they serve, and the world we live in. In fact, more and more millennials are yearning for jobs that have a higher meaning than profit-making.