One of the areas I have not discussed in my blogs is the growth of content marketing , especially as it relates to non-profits. For those of you who are not knowledgeable about content marketing I will use the definition from a very reliable source. According to the Content Marketing Institute, “content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience—with the objective […]
Most Canadians drink milk or eat yogurt or cheese, however, Statistics Canada’s recently released data on retail sales show that per capita consumption of milk in Canada has fallen by 18 per cent to 74 litres a year between 1995 and 2014. Taking into account population growth, Canadians consumed approximately 20 million litres less milk in just one year, between 2013 and 2014. http://www.theglobeandmail.com/report-on-business/rob-commentary/so-we-drink-less-milk-lets-understand-why/article26158646/
The decline is so striking that the Dairy Farmers of Canada commissioned a survey to […]
I always like to take the opportunity to educate readers of marketing during periods when they are paying attention to a specific event. Also, making marketing relevant in something that public sector marketers and communicators in Canada are keenly interested. In Canada right now we are involved with an election campaign. A few years ago I wrote an article on Marketing Warfare and its relevance to election campaigns. So I am updating the article to the 2015 election.
I constantly hear […]