A number of years ago I was having dinner with Northwestern Marketing Professor Philip Kotler and he mentioned to me that he was working on a book on Museum Marketing with his brother Neil (Neil G. Kotler is the president of Kotler Museum and Cultural Marketing Consultants, Arlington, Virginia, and a former museum professional at the Smithsonian Institution.) The book which has had two editions is an excellent resource for Museums. See: Museum Marketing and Strategy: Designing […]
Statistics are used much like a drunk uses a lamppost: for support, not illumination. Vin Scully
Four years ago I wrote a blog regarding my concern with government’s decision to cancel the mandatory long-form census questionnaire. Now actually I always felt that the government should rethink the census. Although the information we get from the census is great, for marketers and business much of the data comes to us too late. There has to be a way in this modern […]
I just read an article that Revenue Canada’s letters are full of gobbledegook according to an internal report. For example tax notices are so confusing, recipients are often not sure whether they owe money, a study found.
Based on my experience as a former public servant, writing like a bureaucrat takes a lot of practice. As Stephen Wilbers points out, of all the on-the-job writers, the bureaucrat is perhaps the most misunderstood and maligned. Although many people assume that […]