What Marketers Need to Know About Generation Z

Many readers of my blog are developing marketing initiatives aimed at youth, especially adolescents. If you thought that understanding and marketing to millennials was a big challenge, wait until you have to market to Generation Z

Over the past few years, marketers across all industries and categories have been obsessed with millennials — how to reach them and build meaningful connections with their brands. This captivating generation has a unique sense of self and a nontraditional approach to […]

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10 Tips for Changing People’s Behaviours through Social Marketing

 

Do not assume that presenting important and compelling facts or information will change people’s attitudes and/or behaviours

The field of social marketing has demonstrated that people are not always logical, rational, or driven by coherent internal motivations. A host of factors influence people’s actions, and knowledge of facts is just one of those factors.

Do not go for big changes initially start small and build

Social Marketers need to break down big changes into bite-sized chunks for people. Start with […]

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Marketers Need Communications and Communicators Need Marketing

 

From time to time, practitioners in the field of marketing and communications get into a debate about the differences between marketing and communications and more importantly, about which takes prominence in an organization. First, let’s look at terminology. In order to clarify things, the term communications is somewhat of a misnomer. The field of endeavour is actually called “public relations” but a number of years ago, public relations became somewhat pejorative and fell out of favour. As a result, public […]

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