Jim Mintz is the Managing Partner of the Centre of Excellence for Public Sector Marketing where he presently works with a number of public sector and nonprofit clients.[...]
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How NOT to do Private Public Partnerships in Public Health Social Marketing… Healthy Eating in the UK
A few years ago I read about a partnership in Great Britain that made me wonder if the new British government had sold out to the private sector and hurt the credibility of private/public partnerships.
Food marketers in the U.K. were being asked to step up efforts to educate the public about healthy eating, after the new British government cut its $120 million Change4Life anti-obesity marketing campaign. In return the government promised not to impose new restrictions on food marketing.
The Conservative [...]
Lowe’s deals “low” blow to the marketing and advertising industry
Withdrawing ads from television programs is a very slippery slope and really hurts the marketing and advertising industry as well as the companies who participate in these types of actions.
Recently The Florida Family Association who lobbies to withdraw ads from shows like Degrassi, Modern Family, Family Guy and Dancing With the Stars, among others. has recently convinced Lowe’s to withdrawn commercials from “All-American Muslim,” a new series on the TLC cable channel. “All-American Muslim,” follows the [...]
Categories: Marketing GeneralPolitical Marketing
Share/Bookmark Seasons Greetings from Marketing in the Public Sector
This morning as I was sitting on the dentist chair, I saw this poster which made me think of the holiday season and the coming New Year. You may have seen this before but it is worth reading again as its advice is priceless.
H. Jackson Brown, Jr. is an American author best known for his inspirational book, Life’s Little Instruction Book, which was a New York Times bestseller (1991–1994) Its sequel Life’s Little Instruction Book: Volume 2 also made it [...]
