It seems that every day in the past year we hear about government scandals in Canada. It is happening at all levels of government. Many citizens are starting to wonder what is going on. We have had F35 Fighter Jet Scandal, CFIA Scandal (tainted meat), Canadian Senate expenses scandal and the list goes on. I don’t plan to focus on the scandals themselves but look at it from a communications marketing perspective.
How do communications and marketing functions operate when every [...]
In the USA, the American Dream is the promise to have it all and enjoy it all. It’s been glorified and sentimentalized as a utopian goal not just by the media and Hollywood stars, but also by businesses and politicians.
In addition, real estate agents, car sales people and vendors of luxury items have used the American dream in their pitch for many years.
Today, the American Dream is more of a marketing concept, whereby marketers and politicians have convinced people [...]
It is a total mystery to those who work in the public sector marketing field why the government insists on running an ad campaign that has reach its “best before date” and clearly is not working. Why would you continually invest in a communications endeavour that is hurting your brand? I simply don’t get it.
The feds says its Economic Action Plan “is working for Canadians,” but costly ads reminding voters of that aren’t working at all – at least not [...]