Canadian Values…What are they?

I normally write on marketing topics but I just can’t help myself from commenting on Conservative MP and party leadership contender Kellie Leitch who wants to have a conversation on Canadian values.  Leitch who is a medical doctor has been insisting lately that we consider a values test for prospective immigrants.

Many have criticized her proposal by saying it is impractical, since no one person or group can define or determine Canadian values.

The key point to understanding Canadian values is […]

Share/Bookmark

The Next Big Thing – Influencer Marketing

The world of marketing is changing at a rapid pace and a number of changes are taking place on how best to reach, persuade and influence people to buy your product, program, service or social cause.

The next big thing and you will hear about it often is influencer marketing. What is happening is that there is a big shift going on as people  are now looking at each other  to inform their decisions. Instead of looking at companies or organizations […]

Share/Bookmark

Reflections on the Olympics 2016

The games of the XXXI Olympiad are just over. The two-week event featured amazing athletic feats, spectacular shows of teamwork, touching personal narratives, and inspiring examples of hard work paying off.

Broadcast and Social Media Coverage

With a diverse slate of 11,000 athletes, wall-to-wall coverage, live commentary, and the often jarring peek into the minds of viewers around the world that social media offers, the Olympics are truly one of the great broadcasting events

During the two weeks of the Olympics I […]

Share/Bookmark

Avoid “Marketing Speak” like the Plague

Unique, one-of-a-kind, best-of-breed and on it goes. We see this type of marketing speak over and over in marketing materials. And let’s be honest, we’ve all used it at one time or another.  When you’re writing about your own program product or service, it’s easy to fall into the habit of hype and hyperbole. It’s understandable. After all, ultimately you’re hoping your ad, pitch, brochure, email or website marketing copy will capture attention and get readers to do something. […]

Share/Bookmark