I normally write on marketing topics but I just can’t help myself from commenting on Conservative MP and party leadership contender Kellie Leitch who wants to have a conversation on Canadian values. Leitch who is a medical doctor has been insisting lately that we consider a values test for prospective immigrants.
Many have criticized her proposal by saying it is impractical, since no one person or group can define or determine Canadian values.
The key point to understanding Canadian values is […]
The games of the XXXI Olympiad are just over. The two-week event featured amazing athletic feats, spectacular shows of teamwork, touching personal narratives, and inspiring examples of hard work paying off.
Broadcast and Social Media Coverage
With a diverse slate of 11,000 athletes, wall-to-wall coverage, live commentary, and the often jarring peek into the minds of viewers around the world that social media offers, the Olympics are truly one of the great broadcasting events
During the two weeks of the Olympics I […]
Unique, one-of-a-kind, best-of-breed and on it goes. We see this type of marketing speak over and over in marketing materials. And let’s be honest, we’ve all used it at one time or another. When you’re writing about your own program product or service, it’s easy to fall into the habit of hype and hyperbole. It’s understandable. After all, ultimately you’re hoping your ad, pitch, brochure, email or website marketing copy will capture attention and get readers to do something. […]