State of Public Sector and Non-Profit Marketing

Organizations in the public and non-profit sectors have long debated the applicability of marketing concepts and management approaches, many of which stem from private sector notions of consumption and economic choice, as well as an environment in which market forces rule. In recent years, however, there has been growing recognition that marketing can be used to enrich public sector and non-profit management and to better serve citizens and stakeholders.

Some government organizations are turning to the following specific applications of […]

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Difference between Canadians and Americans

For many years, I taught marketing courses at both the University of Ottawa and Carleton University. I encouraged my students, particularly foreign students to better understand the not so subtle differences between Canada and the USA and to be able to use those insights in their marketing efforts.

Since that time, I have had the opportunity to work with clients in the public sector and non-profit field trying to make inroads into the USA. So, for those marketers who […]

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Strategy is doing the right things. Tactics is doing things right.

In our experience at the Centre of Excellence for Public Sector Marketing (CEPSM)  one of the biggest and costliest mistakes many public sector organizations make is to start rolling out individual marketing tactics without a strong strategic marketing strategy in place. Social media, blogging, website design, email marketing, advertising, proactive public relations, face-to-face marketing … if you don’t combine these individual tactics into a cohesive marketing strategy, you won’t get the results that you hope to obtain.The first […]

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Canadian Values…What are they?

I normally write on marketing topics but I just can’t help myself from commenting on Conservative MP and party leadership contender Kellie Leitch who wants to have a conversation on Canadian values.  Leitch who is a medical doctor has been insisting lately that we consider a values test for prospective immigrants.

Many have criticized her proposal by saying it is impractical, since no one person or group can define or determine Canadian values.

The key point to understanding Canadian values is […]

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