Museums need Marketing

A number of years ago I was having dinner with Northwestern Marketing Professor Philip Kotler and he mentioned to me that he was working on a book on Museum Marketing with his brother Neil (Neil G. Kotler is the president of Kotler Museum and Cultural Marketing Consultants, Arlington, Virginia, and a former museum professional at the Smithsonian Institution.) The book which has had two editions is an excellent resource for Museums. See: Museum Marketing and Strategy: Designing […]

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British Columbia Ministry of Health: Taking a Leadership Role in Social Marketing

In September 2014, I had the opportunity to work with the British Columbia Ministry of Health’s Population and Public Health Division to co-host social marketing sessions in Vancouver and Victoria to explore shared strategic approaches for social marketing and engagement across health promotion and disease/injury prevention partners in British Columbia.

The sessions included presentations from experts on social marketing and behaviour change, branding and the latest trends in marketing and engagement.  Participants also heard about the Healthy Families BC policy framework and the Ministry of Health’s mandate to support a […]

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Canada’s Census Dilemma

Statistics are used much like a drunk uses a lamppost: for support, not illumination.  Vin Scully

Four years ago I wrote a blog regarding my concern with government’s decision to cancel the mandatory long-form census questionnaire. Now actually I always felt that the government should rethink the census. Although the information we get from the census is great, for marketers and business much of the data comes to us too late. There has to be a way in this modern […]

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Why Can`t Government Communicate Clearly with its Clients?

I just read an article that Revenue Canada’s letters are full of gobbledegook according to an internal report. For example tax notices are so confusing, recipients are often not sure whether they owe money, a study found.

Based on my experience as a former public servant, writing like a bureaucrat takes a lot of practice. As Stephen Wilbers points out, of all the on-the-job writers, the bureaucrat is perhaps the most misunderstood and maligned. Although many people assume that […]

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