Review of Marketing Trends for 2018

Every year I try to get a handle on the marketing trends for the coming year and beyond by reviewing the marketing and advertising media. This is the scenario for the coming year.

First, it is important to note that we are living in interesting times where anyone can now create, distribute and consume an infinite amount of media nonstop from anywhere in the world. That is a big change and it will have a long term impact on marketing

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Marketing Government Policies, Programs and Legislation

Image courtesy of Prezly.com

Most of my public-sector career involved directing social marketing and the marketing of products and services. However, early on I had the opportunity to use my marketing skills to market major policy, program and legislative initiatives. I have written a number of blogs on social marketing and the marketing of programs, products and services but have never written a blog on what is called “Policy Marketing”.

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