Are you a born marketer?

I recently read a blog by BRANDMENTALIST on 6 Signs You’re A Born Marketer which I found very interesting. I always felt as a marketing practitioner and educator that people can always learn marketing but that it takes a certain type of person with certain character traits and skills to become a great marketer

 

Now if you’re a marketer you may recognize some of these signs in yourself. According to the blog here are the signs that you [...]

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Why Branding is so important to Social Marketing

Branding in a business organization is pervasive and fairly easy to understand and recognize. However, branding in social marketing is not as common but becoming more popular as it is very effective in creating visibility and ensures memorability.
“Nonprofits and government agencies are generally several steps behind the commercial sector in applying marketing concepts. Branding is a word that is thrown around a lot by marketers of all stripes without a complete understanding of what it actually means. We know we [...]

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Federal Government Advertising Losing Credibility

Last year I wrote a blog “Has federal government communications and marketing become too politicized?”  In the blog I pointed out that the application of strategic communications has shifted focus from substance to image, from information to promotion, and from policy to communications. While it is legitimate for governments to communicate with citizens and it is not unusual for them to want to persuade those citizens, the question becomes when and where to draw the line.

Now an independent public [...]

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Branding … an important function of social marketing for behaviour change

Branding a business organization is pervasive and fairly easy to understand and recognize. However, branding in social marketing is not as common but becoming more popular as it is very effective in creating visibility and ensures memorability.
“Nonprofits and government agencies are generally several steps behind the commercial sector in applying marketing concepts. Branding is a word that is thrown around a lot by marketers of all stripes without a complete understanding of what it actually means. We know we want [...]

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