Keeping Pace in the World of Online Marketing and Social Media

There is no question we have moved into a new era of marketing. Online marketing  is here to stay but is constantly changing. There is no question that online is coming of age and is advancing at a rapid rate. Online marketing provides value and generates results for many organizations, and public sector and non-profit marketers that have focused more on traditional marketing techniques should not dismiss it.

So what is happening? I have read a number of articles recently and […]

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“Strategy before Tactics” is key to Marketing Success

Strategy is doing the right things. Tactics is doing things right.” 

One of the most costly mistakes most organizations make is to start rolling out individual marketing tactics without a strong strategic foundation in place. Social media, blogging, website design, email marketing, advertising, proactive public relations … if you don’t combine these individual tactics into a cohesive strategy and develop the right marketing strategy, you won’t get the results that you hope to obtain.

The first step in realigning your marketing approach […]

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Role of Advertising in Government

I spent many years directing major government advertising campaigns for the federal government. I am a very strong believer in government using advertising campaigns to promote programs, motivating audiences to improve their health and other important issues. During my career in government, I can honestly say that the motivation for the campaigns my team were involved with focused on important topics and issues particularly social marketing campaigns in the health area whose main objectives were to change attitudes and behaviours.

I […]

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Celebrity advice in child health is parenting for dummies.

As someone who has been involved with running marketing campaigns to encourage moms and dads and significant others to vaccinate their children, I am stunned that the anti-vaccine movement is still very strong and causing major health problems that can easily be avoided. So with the recent outbreak of diseases which we in the public health field thought were eliminated, they are starting to appear again and it is not only quite frightening but frustrating.

There are many reasons for the […]

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