Canada’s Census Dilemma

Statistics are used much like a drunk uses a lamppost: for support, not illumination.  Vin Scully

Four years ago I wrote a blog regarding my concern with government’s decision to cancel the mandatory long-form census questionnaire. Now actually I always felt that the government should rethink the census. Although the information we get from the census is great, for marketers and business much of the data comes to us too late. There has to be a way in this modern […]

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Why Can`t Government Communicate Clearly with its Clients?

I just read an article that Revenue Canada’s letters are full of gobbledegook according to an internal report. For example tax notices are so confusing, recipients are often not sure whether they owe money, a study found.

Based on my experience as a former public servant, writing like a bureaucrat takes a lot of practice. As Stephen Wilbers points out, of all the on-the-job writers, the bureaucrat is perhaps the most misunderstood and maligned. Although many people assume that […]

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Why Charitable Foundations need to be Extra Careful with Partnerships

In 2012, I wrote a blog on breast cancer and the Susan G. Komen Foundation. The pink ribbon carries a lot of associations—women’s health, breast cancer, all types of runs, pink clothing on football players etc.

But in a prominent fight between breast cancer charity, the Susan G. Komen Foundation and women’s health organization Planned Parenthood, the ribbon was suddenly associated with controversy in an area which makes no sense except in the fanatical right-to-life world in the USA where the […]

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Why the TOWS Matrix is important to Public Sector Marketers

As someone who teaches marketing I am always surprised that most of the participants at my courses and seminars are very familiar with a SWOT analysis (which stands for Strengths, Weaknesses, Opportunities and Threats.) For those who are not familiar with the SWOT analysis – it helps organizations  identify strengths and weaknesses predominantly based on internal factors. Opportunities and threats usually arise from an external environment.

However, very rarely do I find participants who are familiar with SWOT employ  the SWOT/TOWS […]

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