Advertising Industry… from Creatives to Engineers and Data Scientists

There was a time, which I remember early in my career, where many people, especially business graduates were fascinated by the advertising business, it probably began when sellers of consumer products and their ad agencies controlled the contents of the radio programming and later TV programming to which people listened.

Continue reading “Advertising Industry… from Creatives to Engineers and Data Scientists”

Review of Marketing Trends for 2018

Every year I try to get a handle on the marketing trends for the coming year and beyond by reviewing the marketing and advertising media. This is the scenario for the coming year.

First, it is important to note that we are living in interesting times where anyone can now create, distribute and consume an infinite amount of media nonstop from anywhere in the world. That is a big change and it will have a long term impact on marketing

Continue reading “Review of Marketing Trends for 2018”