Reflections on the Olympics 2016

The games of the XXXI Olympiad are just over. The two-week event featured amazing athletic feats, spectacular shows of teamwork, touching personal narratives, and inspiring examples of hard work paying off.

But with a diverse slate of 11,000 athletes, wall-to-wall coverage, live commentary, and the often jarring peek into the mind of viewers around the world that social media offers.

Every Olympics has its share of winners and losers. At the 2016 Rio Summer Games, however, many seem to be in […]

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Avoid “Marketing Speak” like the Plague

Unique, one-of-a-kind, best-of-breed and on it goes. We see this type of marketing speak over and over in marketing materials. And let’s be honest, we’ve all used it at one time or another.  When you’re writing about your own program product or service, it’s easy to fall into the habit of hype and hyperbole. It’s understandable. After all, ultimately you’re hoping your ad, pitch, brochure, email or website marketing copy will capture attention and get readers to do something. […]

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Help build the new Social Marketing Association of North America (SMANA)

I am excited to officially announce the creation of the Social Marketing Association of North America (SMANA). SMANA is a professional membership organization, similar to regional associations in Europe and Australia and affiliated with the International Social Marketing Association (iSMA), but serving the professional needs of social marketers in Canada, Central America , the Caribbean, and the United States.

Over the last year a small group of social marketers and behavior change agents created SMANA’s value proposition, wrote the nonprofit bylaws […]

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Mistakes to Avoid in Social Marketing (Behaviour Change)

I was recently asked to give a presentation in Toronto to the Canadian Partnership for Responsible Gambling’s (CPRG) symposium, “Social Marketing for Responsible Gambling: Leading the Way to Behavioural Change”. The two-day symposium was organized by member organizations of the Canadian Partnership for Responsible Gambling .

My presentation at the conference was on mistakes I see organizations make when trying to develop and/or implement a social marketing strategy. As a managing partner and senior consultant at the Centre of Excellence for […]

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