I recently read an article in Optimum Online- Generation Y Challenges the Public Service by David Eaves, who is an expert in negotiating and public policy, and works with leading companies across North America, helping them develop and implement strategies for maximizing value from partnerships, alliances with customers and suppliers. In addition, he works with non-profits and government agencies, consulting on various public policy issues.
Eaves’ article, which is taken from a speech he gave to senior executives in the [...]
From time to time practioners in the field of Marketing and Communications get into a debate about the differences and more importantly which takes prominence in an organization. First in order to clarify things, the term Communications is somewhat of a misnomer. The field of endeavor is actually called Public Relations but during the eighties Public Relations became somewhat pejorative and fell out of favour and public relations organizations especially in government and nonprofit sector started calling what [...]