Reis really shows that he is the master of marketing

Just read this fabulous piece from Al Reis in a special edition of marketing masters and found it to be so bang on.

http://www.ries.com/articles-archive.php

About jimmintz

Managing Partner, CEPSM Jim Mintz is a veteran marketing professional with many years of experience as a practioner and academic. He is presently Managing Partner at CEPSM and Program Director of the “Professional Certificate in Public Sector and Non-Profit Marketing” at Sprott School ... Specialty Areas: Social Marketing, Integrated Marketing Communications, Public Sector and Non Profit Marketing
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One Comment

  1. Tessa 22-08-2008

    tight
    i have learnt a lot.

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