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So we are going to bail out the 3 big American automakers… eh. Maybe I have been in the marketing business too long but the big 3 are in my view the worst marketers extant. As a part time professor of marketing I have had the opportunity to study many companies but these 3 corporate welfare bums are a sorry lot.
Lemon-Aid new and used car/truck guides by Phil Edmonston are unlike any other auto books on the market. [...]
Canadian Prime Minister Steven Harper in today’s Globe and Mail calls the win by Barack Obama “a remarkable campaign.”In particular, Mr. Harper spoke of “his admiration for Mr. Obama’s primary race victories and said his people would be studying the win”. He stated that Mr. Obama, in a sense, “came from out of nowhere to beat established political machines.”
Perhaps I can save Mr. Harper and his staff a lot of time . He can simply read this blog to find [...]
Ok it’s me again the common sense communications consultant who used to be marketing consultant but since many public sector organizations are forbidden to use the M word we will continue to use common sense communications which is code for marketing but don’t tell anyone as I don’t want my secret to get out.
Today I want to discuss something I will call solutions based marketing … whoops solution based common sense communications. One of the things I have noticed [...]