Two Excellent Videos on Marketing Communications

As a marketing professor I am constantly asked for recommendations on any excellent videos on marketing communications . there are two that I recommend . The first one comes from the CBC (Canada) called the Selling Game.

Here is short piece describing the video.

The Selling Game is all about how marketers not only survived the so called Panic on Madison Avenue, but rang in a new gilded age of advertising. Digital media, the internet and cable TV, have handed marketers incredibly powerful new keys to our hearts and minds, and wallets. You will meet the brains behind companies like Tacoda, whose technology looks at web surfing ways and tells marketers who we are, what we buy, and where we buy it. With that targeting information to hand, making effective ads is the easy part. In fact, it’s so easy that thousands are doing it all the time now.

The Selling Game is all about the latest tricks in ad land. They get inside the Trojan horses that dominate the advertising business nowadays. Like viral spots, those funny little video clips we all send to one another. Meet the likeable guys at who plopped mentos into diet coke bottles, and made videos of the fizzy results that turned into – brace yourself – $100 million worth of free media for the sugary little bonbons.

It’s a bizarre new world of persuasion. The Selling Game takes a High Definition tour from New York to Silicon Valley, to a tiny cheese factory in England, to get to the bottom of it all… Give us an hour of attention, and we’ll see that you never look at ads the same way again. Satisfaction guaranteed, or your money back. Honest.

The second video is The Persuaders which comes to us from PBS (USA) “Frontline”

Here is a short piece on this fabulous video which really does a terrific job of dissecting Marketing Communications.

In “The Persuaders,” FRONTLINE explores how the cultures of marketing and advertising have come to influence not only what Americans buy, but also how they view themselves and the world around them. The 90-minute documentary draws on a range of experts and observers of the advertising/marketing world, to examine how, in the words of one on-camera commentator, “the principal of democracy yields to the practice of demography,” as highly customized messages are delivered to a smaller segment of the market.

FRONTLINE analyzes the 2004 campaign where, for the first time, the latest techniques in narrowcasting were put into effect. The antithesis of traditional broadcasting, narrowcasting involves crafting and delivering tailored messages to individual voters based on their demographic profiles.

Check out these two videos and tell me what you think. If you have any good leads on marketing videos please let me know.

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