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Yearly Archives: 2008
The need for integrated marketing communications in public sector marketing
Here are excerpts from an article I recently wrote for a federal government newsletter called “Within Reach” on the need for Integrated marketing Communications.
The article is entitled “Integrated Marketing Communications: A Holistic Approach to Government Communications”
Over the past few years I have noticed both as a consultant working with government clients and as a professor teaching students who attend our Professional Certificate Programs at Carleton’s Sprott School of Business, that there is an inclination on the part of public [...]
The Generation Gap in the Public Sector and what to do about it
Technorati Tags: Public sector,experience,generation gap
“Human beings, who are almost unique in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so. “ Douglas Adams English author and comic
In my previous blog I spoke about the article entitled “Generation Y Challenges the Public Service,” by David Eaves which offers some interesting food for thought Eaves leaves the impression which is entirely justified that the [...]
