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Yearly Archives: 2008
Guide to COMMON SENSE COMMUNICATIONS for Government Communicators (Part 2)
I am back after a few very busy weeks and I thought I would continue with my series on Common Sense Communications.
As I mentioned last blog, for many years I have counselled colleagues and clients in the Public Sector to adopt a marketing approach to their communications. The response I usually receive is, we are not doing marketing but communications. Or government is not in the marketing business, that’s the domain of the private sector , we are in [...]
Guide to COMMON SENSE COMMUNICATIONS for Government Communicators
“Common Sense ain’ t common”
Will Rogers
OK! OK! I give up. For many years I have counselled colleagues and clients in the Public Sector to adopt a marketing approach to their communications. The response I usually receive is, we are not doing marketing but communications. Or government is not in the marketing business, that’s the domain of the private sector , we are in the communications business.
Sometimes the result is a poor ineffective communications initiative that has little impact but [...]
Marketing courses for government and non profit organizations
The public sector and non-profit sectors are a significant component of the overall output of society. Marketing is an effective management tool for both public sector and non-profit organizations. It is a discipline aimed at influencing the behaviour of others through the use of a strategic mind set and set of organizational processes, tools and technologies. Although originally derived from business, public sector and non-profit managers also need to use it in order to be successful in their fast growing [...]
Categories: Marketing Conferences and Workshops
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