Halifax, Nova Scotia, March 22-31, 2010
The Centre for Excellence in Communications (CEC) and The Centre for Excellence in Public Sector Marketing (CEPSM), Ottawa, in association with Catapult Media, Halifax, are offering a series of professional development workshops for the Atlantic Canada public and not-for-profit sectors in the context of the
Atlantic Canada Marketing and Communications Professional Development Program, Halifax, Nova Scotia, March 22-31, 2010.
The Atlantic Canada Marketing and Communications Professional Development Program is an opportunity for […]
The most recent fiasco with Tiger Woods reminds me of some of my experiences with celebrity endorsers when I ran the marketing and corporate communications operation at Health Canada.
First a bit about Tiger. As Ken Gray points out in his recent piece in the Ottawa Citizen.
“Tiger Woods is probably the greatest athlete of our time. He even bridges ethnicity i.e. a black man with Asian roots who dominates the white middle-aged realm of the fairway. He is the Martin […]
During these tough economic times for public and non profit sector organizations the Centre of Excellence for Public Sector Marketing (CEPSM) has decided to offer a special consulting opportunity for those who require social marketing expertise but can not afford the prices of high priced consultants. We do this because our Centre is committed “To advance the marketing discipline in the public sector”.
We are offering our 3-Step Social Marketing Consultation for under $5,000.
We are now offering both nonprofit […]
In my blog on municipal marketing I discussed the importance of marketing as an important function for governments , particularly cities. Clearly in an era in which governments need to be more responsive and accountable to the needs of the public, marketing can help governments accomplish this goal. With governments spending significant dollars delivering programs and services, especially in the area of tourism promotion there is a need for increased efficiency, accountability and transparency . With the managerial […]