Marketing Articles Available on Public Sector and Non Profit Marketing

 

 The following are articles available on our site www.publicsectormarketing.ca

1 Using Social Marketing to Improve Workplace Safety: A Qualitative Analysis

A Qualitative Analysis1 Anne M. Lavack, University of Regina Sherry Magnuson, University of Regina Sameer Deshpande, University of Lethbridge Debra Z. Basil, University of Lethbridge James H. Mintz, Centre of Excellence for Public Sector Marketing Michael D. Basil, University of Lethbridge

2.  It’s Time to Become More Marketing‐Oriented
 
Marketing for Associations

By Jim Mintz

Association™ magazine is the official publication of the Canadian Society of Association Executives (CSAE) April/May 2008 edition

3. Government Sector Fairs Poorly in Adoption of Marketing Best Practices

James (Jim) H. Mintz, Co-Director, Centre of Excellence for Public Sector Marketing

Bernie Colterman, Co-Director, Centre of Excellence for Public Sector Marketing

Doug Church, Partner, Phase 5

 

4. THE CHALLENGE AND REWARDS OF
PARTNERING WITH THE PRIVATE SECTOR TO
ACHIEVE SOCIAL MARKETING OBJECTIVES*

Article

By Alan Andreasen, Kurt Aschermann, Rich Ehrmann,
Nancy Lee, Jim Mintz and Pete Webb
Moderator: Alan

 

5. Enhancing Occupational Health and
Safety in Young Workers: The Role of
Social Marketing

Article

Anne M. Lavack1*, Sherry L. Magnuson2y, Sameer Deshpande3z,
Debra Z. Basil3x, Michael D. Basil3 and James (Jim) H. Mintz4k

 

6. The Case for Marketing in the Public Sector

James (Jim) H. Mintz, Co-Director, Centre of Excellence for Public Sector Marketing

Doug Church, Partner, Phase 5

Bernie Colterman, Co-Director, Centre of Excellence for Public Sector Marketing

 

7. Article published in the National Association of Government Communicators web site a national not-for-profit professional network of federal, state and local government employees in the USA who disseminate information within and outside government.

Social marketing … a powerful process for influencing and changing behaviour

By Jim Mintz
Director of the Centre of Excellence for Public Sector Marketing

 

8. Integrated Marketing Communications :
A Holistic Approach to Government Communications

Article

By Jim Mintz

 

9. Be driving excitement! Accelerate the future! Zoom-zoom!
Unsafe themes in recent Canadian automotive
advertisements

Article

Christina M. Rudin-Brown, Ph.D.
Peter C. Burns, Ph.D.
Ergonomics and Crash Avoidance Division, Standards and Research Branch
Road Safety and Motor Vehicle Regulation Directorate, Transport Canada
Anne M. Lavack, Ph.D.
Lisa M. Watson, Ph.D.
James H. Mintz
Bernie Colterman
Centre of Excellence for Public Sector Marketing

 

10. The State of Marketing in the Public and Non-Profit Sectors
Survey Highlights

Article

 

About jimmintz

Managing Partner, CEPSM Jim Mintz is a veteran marketing professional with many years of experience as a practioner and academic. He is presently Managing Partner at CEPSM and Program Director of the “Professional Certificate in Public Sector and Non-Profit Marketing” at Sprott School ... Specialty Areas: Social Marketing, Integrated Marketing Communications, Public Sector and Non Profit Marketing
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