Centre of Excellence for Public Sector Marketing launches Guide to Branding in the Public and Not-for-Profit Sectors

A number of years ago  the Centre of Excellence for Public Sector Marketing  had the opportunity to work on a number of  branding projects for the public and non profit sectors and  realized that there are very few resources for practitioners on how to develop a branding program for these two sectors. We developed a 29 page Guide to Branding in the Public and Not-For-Profit Sectors. At this point we have not included any case studies as we hope to publish another edition using  case studies .

If you would like a copy please go to our website

About jimmintz

Managing Partner, CEPSM Jim Mintz is a veteran marketing professional with many years of experience as a practioner and academic. He is presently Managing Partner at CEPSM and Program Director of the “Professional Certificate in Public Sector and Non-Profit Marketing” at Sprott School ... Specialty Areas: Social Marketing, Integrated Marketing Communications, Public Sector and Non Profit Marketing


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  3. Mitchel Escudero 06-10-2011

    I have been browsing online more than 3 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my view, if all website owners and bloggers made good content as you did, the internet will be much more useful than ever before.

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