Atlantic Canada Marketing AND Communications Professional Development Program

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Halifax, Nova Scotia, March 22-31, 2010

The Centre for Excellence in Communications (CEC) and The Centre for Excellence in Public Sector Marketing (CEPSM), Ottawa, in association with Catapult Media, Halifax, are offering a series of professional development workshops for the Atlantic Canada public and not-for-profit sectors in the context of the

Atlantic Canada Marketing and Communications Professional Development Program, Halifax, Nova Scotia, March 22-31, 2010.


The Atlantic Canada Marketing and Communications Professional Development Program is an opportunity for communications and marketing professionals, executives and managers to enjoy focused and tested professional development and training. The eight courses available have been successfully delivered to thousands of public, not-for-profit sector and other participants. They provide learning that is conceptually rigorous and practical, and that can be applied immediately. And course content is specifically relevant to the challenges faced by Atlantic Canada marketers, communicators and anyone working in related areas.

The Atlantic Canada Marketing and Communications Professional Development Program:

  • Provides learning for individual career development and for building organizations’ leadership capacity;
  • Offers tools, techniques and strategies to enable managers and their marketing and communications professionals to better serve the needs of their internal and external partners and effectively reach key audiences and markets;
  • Helps strengthen organizations’ communications and marketing capabilities;
  • Offers access to professional development opportunities while saving costs and time and maximizing training budgets;
  • Provides excellent networking opportunities and the chance to see what others in the same professional areas are doing.

WORKSHOP SCHEDULE (Click on each workshop for description)



Strategic Communications
Workshop Date
Strategic Communications Planning: Critical Steps and Techniques
March 22, 2010
Measuring Communications Performance and Success through a Performance Measurement Framework and Strategy
March 23, 2010
Fundamentals of Public Sector and Non-Profit Marketing
March 24, 2010
Social Marketing Strategies for the Public and Non-Profit Sectors
March 25, 2010
Partnership Marketing and Corporate Engagement Techniques
March 26, 2010
Strategies for Social Media: Developing a Social Media Marketing Plan
March 29, 2010
Effective Messaging: Strategies and Techniques
March 3, 2010
Competencies for Communications Professionals
March 30, 2010
Partnering with the Federal Government: The Communications Dimension
March 31, 2010


1-Day Workshops $675*
20% Group Rate Discount for 3+ Individuals from the Same Unit*

For each workshop, groups of 3 or more will receive a 20% discount of the regular workshop fee for all but the first registrant. Registrations need to be coordinated centrally by the relevant unit, with one registration list for each workshop.

We will issue one invoice for each workshop, based on the number of participants registered. Subsequent additions to the registration list will be included in the group discount rate, with separate invoices issued.

*NOTE: Organizational unit is defined as a Branch, Bureau, Division or Sector.

Regular Workshop Fee $675.00*
Group Rates
1st registrant $675.00*
2nd, 3rd, 4th registrants $540.00* each
Saving for 3 registrants -$270.00*
Saving for 4 registrants -$405.00*

Past Participant Discount

Any workshop registrant who previously participated in a CEC open workshop or registers for more than one workshop will automatically receive a 10% discount for each workshop beyond their initial registration.

In-House Workshops for up to 20 Participants from One Organizational Unit

Well suited for organizations with potential groups of communications, policy or program staff working on the same issues and programs.

Workshop duration 1/2 day 1 day 2 days
In-House session (Off-the-shelf) $3,000.00* $5,500.00* $8,750.00*
Customization cost $1,250.00/day*

* Prices do not include HST

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