Yearly Archives: 2009

Calling all Public Sector Marketers… If you are not using social media marketing strategies you are seriously out of date

10-04-2009

 

A recent article in ADAge should open the eyes of those of you have not moved into the social media area

Union Square Ventures partner Fred Wilson has seen the future, and it’s in “earned,” not paid, media, which has big implications for marketers, agencies and, of course, the media itself.

“There are still a lot of marketers out there buying their media when they could earn it, and earn it a lot less expensively. “

While overall spending on marketing [...]

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Marketing Articles Available on Public Sector and Non Profit Marketing

 

 The following are articles available on our site www.publicsectormarketing.ca

1 Using Social Marketing to Improve Workplace Safety: A Qualitative Analysis

A Qualitative Analysis1 Anne M. Lavack, University of Regina Sherry Magnuson, University of Regina Sameer Deshpande, University of Lethbridge Debra Z. Basil, University of Lethbridge James H. Mintz, Centre of Excellence for Public Sector Marketing Michael D. Basil, University of Lethbridge

2.  It’s Time to Become More Marketing‐Oriented Marketing for Associations

By Jim Mintz

Association™ magazine is the official publication of [...]

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Common Sense Communications Revisited

13-02-2009

 

As promised I will keep providing my blogging audience with advice and information on my new concept which I termed Common Sense Communications.

So here are a few snippets

Do the American automobile manufacturers have any PR people working for them. Who in their right mind would come to government to ask for a handout in a corporate jet. Have they ever heard of the term “optics”.

Does the Pope have any Communications experts. Imagine a Pope allowing a member of their church… [...]

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