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Yearly Archives: 2010
Too soon old, too late smart… Passing the Torch in the Public Sector
“Human beings, who are almost unique in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so.” Douglas Adams
In a previous blog I spoke about the article entitled “Generation Y Challenges the Public Service,” by David Eaves which offers some interesting food for thought Eaves leaves the impression which is entirely justified that the public sector is frustrated by the dominance of Baby Boomers.
With the [...]
Marketing Public Sector Programs has become a Real Challenge
Is it becoming impossible to successfully run effective government marketing campaigns?.
We are now living in an over-saturated communications society with a tremendous amount of marketing noise. Multichannel, 24/7 media, 400 TV channels, explosion of digital media how do you break through all the clutter? It is becoming a herculean task and demonstrating once more the importance of marketing concepts like branding, positioning and segmentation. At our Centre our mantra of “strategy before tactics” has never been more relevant. [...]
The erosion of charitable giving and some potential solutions to stop the bleeding
According to Statistics Canada Canada’s long tradition of supporting charities is showing signs of erosion.
The number of Canadians making charitable donations is falling sharply and the total amount donated has dropped by nearly $1-billion over the last two years. Meanwhile, the average age of donors has risen to 53, leaving many charities wondering where future funding will come from.
Figures released by Statistics Canada last week highlight a disconcerting trend for charities. The report showed that 5.6 million people donated [...]
