June 9-10-11 is very special here in Canada’s National Capital. The premiere educational forum for not-for-profit marketers and communicators takes place at the Hilton Lac-Leamy in Gatineau, Quebec.
MARCOM understands the daily reality in public and non profit sector marketing; where the focus is more about how to make large-scale changes with limited resources than conceiving of multi-million dollar campaigns. MARCOM takes a look at the trends and topics that matter most to public sector and not-for-profit marketers and communicators.
It’s a chance for those of us who work in this area to enhance our marketing knowledge and keep up to date on the latest trends. It is also an opportunity to network with those in the field and pick up practical tools and tips especially in the area of social marketing and digital marketing /web 2.0 .
This is the 12th year of the event and this year’s program is outstanding. This year’s theme: Marketing with Authenticity reflects on how we breathe life into our causes, our campaigns, our livelihoods. When you’re authentic, you’re connecting in a deeper way – being truly heard, believed, remembered and trusted. People deal with people they like. People deal with people they believe. People want to deal with real people.
MARCOM offers inspiring keynotes, 15 concurrent sessions, Peer2Peer Round-tables and a Networking Reception. There are also 3 pre-forum Workshops and as always, there’s an Exhibit Showcase of marketing vendors who can elaborate on how their solutions can help you in your initiatives. This is an event not to be missed.
Who comes to MARCOM? Managers and service delivery professionals from functional areas such as:
- marketing communications,
- online marketing and web management
- social media and web 2.0
- strategic communications
- community outreach,
- program management,
- exhibit management,
- partnership development,
- fund development,
- client services and
- social marketing.
KEY NOTE SPEAKERS 2010
Mitch Joel: President, Twist Image
He is a marketing and communications visionary, interactive expert, community leader, Blogger and Podcaster. In 2008, Mitch Joel was named Canada’s Most Influential Male in Social Media. Mitch joins MARCOM to deliver the Opening Keynote on June 10th. Mitch’s keynote a few years ago at MARCOM was one of the most inspiring presentations I had ever seen. Frankly his keynote alone is worth the price of admission.
Terry O”Reilly: Age of Persuasion Host CBC Radio.
O’Reilly looks at what animates creativity and how the art of persuasion informs our culture. He delights both general audiences and advertising veterans, pointing to trends and dispatching timeless lessons. O’Reilly is an ad man in love with the promise of advertising but not blind to its shortcomings. Attendees of MARCOM 2010 will hear Terry deliver a keynote on June 11th.
Every Saturday I make it a priority to listen to Terry on CBC’s The Age of Persuasion http://www.cbc.ca/ageofpersuasion/ and Terry never disappoints. He produces a high quality show which if listened to every week is like a course in marketing communications. I have always encouraged my university students who take my Marketing Communications course to listen to his broadcast.
I will be personally involved in the following sessions at MARCOM:
June 9, 2010 – Workshop
09:00 – 16:30 Social Marketing Planning – Implementing an Effective Campaign
Jim Mintz | Director, Centre of Excellence for Public Sector Marketing
One of the biggest challenges in Social Marketing Planning is the Implementation stage. Many organizations develop great plans, but poor execution leaves them wondering why they didn’t achieve the desired results. In previous editions of MARCOM, Jim Mintz has taken participants through a proven process for developing their social marketing strategy and plan. At MARCOM 2010, you will learn how to transform Strategies into Action! Jim will briefly review the social marketing plan process and then move into detailed discussions surrounding how to successfully implement your strategy. In this tough economy it’s important to ensure maximum impact for marketing dollars; especially when you are moving from planning into implementation where the majority of your budget will be allocated.
You will learn 7 key areas for social marketing plan implementation:
- What questions to ask when working with marketing and communications suppliers;
- How to develop a creative brief to ensure your communications agencies remain on strategy;
- The Do’s and Don’ts for smooth supplier relationships;
- Innovative ideas to fully leverage a limited budget;
- How to present and “sell” your social marketing strategy to management;
- How to approach and capitalize on strategic alliances;
- How to evaluate your campaign progress and success.
Take the next step: Join me and move your plan into action!
June 10, 2010
08:30 – 09:45 Session 1: “Leading the Charge” Panel: Learning from Marketing-Driven Organizations in Government
Facilitator: Jim Mintz | Director, Centre of Excellence for Public Sector Marketing
Karen Dufton | Senior Director General, Service Canada, Head, Marketing and Communications
Greg MacDougall | Director, Communications, CATSA
Lisa Allaire | Director General, Production and Advertising Services, Department of National Defence
What is a marketing-driven organization? What are some of the challenges faced in transforming a bureaucratic culture into a customer-centric organization? How do you get buy-in across the organization? These are some of the questions that will be answered by our panel of public sector marketing leaders who will share their experience and expertise on how they are creating a dynamic marketing culture in their organizations and what you can do to advance marketing as a powerful business transformation tool.
Hope to see you there.
Note the Centre of Excellence for Public Sector Marketing is a strong supporter of MARCOM 2010
Come visit us at our Booth.