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Withdrawing ads from television programs is a very slippery slope and really hurts the marketing and advertising industry as well as the companies who participate in these types of actions.
Recently The Florida Family Association who lobbies to withdraw ads from shows like Degrassi, Modern Family, Family Guy and Dancing With the Stars, among others. has recently convinced Lowe’s to withdrawn commercials from “All-American Muslim,” a new series on the TLC cable channel. “All-American Muslim,” follows the [...]
A few years ago we wrote the book GUIDE TO BRANDING IN THE PUBLIC AND NOT-FOR-PROFIT SECTORS. We decided not to charge for the book as we believed that everyone in the sectors we serve at the Centre of Excellence for Public Sector Marketing should have access to the book and it is still free.
Why did we write the book?
We felt that as markets become more competitive, and clients become more demanding, public sector and non-profit organizations [...]