Yearly Archives: 2011

Lowe’s deals “low” blow to the marketing and advertising industry

Withdrawing ads from television programs is a very slippery slope and really hurts the marketing and advertising industry as well as the companies who participate in these types of actions.

Recently The Florida Family Association who lobbies to withdraw ads from shows like  Degrassi, Modern Family, Family Guy and Dancing With the Stars, among others.  has recently convinced Lowe’s  to  withdrawn commercials from “All-American Muslim,” a new series on the TLC cable channel. “All-American Muslim,” follows the [...]

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Seasons Greetings from Marketing in the Public Sector

This morning as I was sitting on the dentist chair, I saw this poster which made me think of the holiday season and the coming New Year. You may have seen this before but it is worth reading again as its advice is priceless.

H. Jackson Brown, Jr. is an American author best known for his inspirational book, Life’s Little Instruction Book, which was a New York Times bestseller (1991–1994) Its sequel Life’s Little Instruction Book: Volume 2 also made it [...]

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Compilation of Social Media Stats (USA and Canada) for Marketers 2011

 On her social-media and PR blog, Commentz, Sarah Evans and her staff compile a lot of stats. Each quarter, she cherry-picks the most relevant for marketers.

1. eMarketer estimates there will be nearly 21 million Twitter users in the U.S. by the end of this year, and a sizable minority of those will use the service at least in part to follow brands. (eMarketer)

2. Forty percent of bloggers consider themselves professionals. (MediaBistro/State of the Blogosphere 2011)

3. There are [...]

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Branding is Marketing

A few years ago we wrote the book GUIDE TO BRANDING IN THE PUBLIC AND NOT-FOR-PROFIT SECTORS. We decided not to charge for the book as we believed that everyone in the sectors we serve at the Centre of Excellence for Public Sector Marketing should have access to the book and it is still free.

Why did we write the book?

We felt that as markets become more competitive, and clients become more demanding, public sector and non-profit organizations [...]

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