June 1 & 2 marks the premiere educational forum for public and not-for-profit marketers and communicators in the National Capital: MARCOM Professional Development Annual Forum. This year’s forum will take place in the new Ottawa Convention Centre in the heart of downtown Ottawa.
It’s the one time of the year where those working in the government, associations and non-profit organizations in marketing and communication roles get the chance to enhance their marketing knowledge and keep up-to-date on the latest trends. It is also an opportunity to network with those in the field and pick up practical tools and tips.
This is the 13th year of MARCOM and the program is outstanding. This year, MARCOM will offer inspiring keynotes, plenaries and 15 concurrent sessions, peer-2-peer round-tables and marketing campaign poster presentations. The networking reception on June 1 from 4:30 – 5:30 is a key opportunity to shake hands, mingle and mix with peers from across Canada which will set you up for more familiar faces for the rest of your attendance. There are 4 pre-forum workshops on May 31 and an Exhibit Showcase of marketing vendors who can elaborate on how their solutions can help you in your initiatives. This is an event not to be missed.
Who should attend?
MARCOM is a targeted educational opportunity for managers and service delivery professionals from functional areas such as:
- marketing and communications,
- community outreach,
- program management,
- exhibit management,
- partnership development,
- fund development,
- web development,
- social media and digital engagement,
- client services and
- social marketing.
It‘s intended for Directors, Managers, Advisors and Officers who work in federal, provincial/state, municipal governments, special operating agencies, sector councils, associations and non-profit organizations, responsible for every stage of marketing and communications initiatives from design and development to implementation, management, measurement and evaluation.
Come and join me at the Pre-Forum Workshops on May 31: Social Marketing Planning: Implementing an Effective Campaign
Jim Mintz | Managing Partner, Centre of Excellence for Public Sector Marketing
This workshop has been designed not only for marketing and communications professionals who specialize in social marketing, but for anyone involved in the planning of marketing, outreach and public education strategies aimed at changing attitudes and behaviours. You will learn:
- How to use a step-by-step structured approach to prepare a social marketing plan: that is actionable; has maximum impact and leads to successful implementation;
- How to present and “sell” your social marketing strategy to management;
- How to implement a social marketing program on a very tight budget and still have maximum impact on changing attitudes and behaviours;
- How to monitor and evaluate your outputs, outcomes and impacts;
- How social marketing gives you a single approach: for mobilizing communities; influencing the media; advocating key stakeholders and building strategic alliances with business.
The Workbook (included) guides you through the process for creating your own Customized Social Marketing Action Plan.
Added Bonus for attendees only: you will receive a complementary 1-hour telephone consultation with me to discuss strategies related to your chosen social marketing initiative.
I am also doing a presentation on June 1 with my colleague Josef Jurkovic from the Centre for Excellence in Communications, “Best Practices for Branding in the Public Sector: Avoiding the Pitfalls and Learning from Others”.
The real challenges for public sector branding are complex reporting structures, bureaucracy and decision-making which prohibit the needed 360-degree alignment of activities, full senior management commitment and a timely monitoring effort to ensure proper implementation. Added to this, there is confusion surrounding branding marketing communications campaigns and branding programs for entire departments, agencies etc. Josef Jurkovic and I will discuss the challenges of branding in this sector and outline what works and what doesn’t.
Register Now (Early Bird deadline, April 15)
Take advantage of the only forum of its kind in Canada!
Really looking forward to seeing you at MARCOM this year.