2011 Workshop and Webinar Schedule Social Marketing & Branding

I am off to Dublin to attend the World Conference in social marketing in Dublin this coming weekend  where I will be chairing the Getting Strategic Session http://wsmconference.com/

I will also be discussing the staging of this conference in Canada in 2013. No question that Canada is a hot bed for social marketing and I will be delighted to be involved in 2013.

In the interim, before leaving, thought I would give you my workshop/webinar schedule for the remainder of 2011. I hope I get the opportunity to see some of you in the coming year.

Webinars

WEBINAR: Social Marketing and Behaviour Change

Presenter: Jim Mintz, CEPSM

Start: May 12, 2011 1:00 pm EST to 2pm EST

Cost: $95

Venue: From your desk

Social marketing combines the best elements of the traditional approaches to social change in an integrated planning and action framework, and utilizes advances in communication technology and marketing skills. It uses marketing techniques to generate discussion, promote information, and change attitudes and behaviours. Social marketing should have a long term outlook based on continuing programs rather than one-off initiatives. The planning process starts and finishes with research, and research is conducted throughout to inform the development of the strategy.

This webinar will take participants through the key concepts required to develop a structured social marketing plan for their association. By attending this webinar, you will save countless hours of planning time and learn proven techniques for launching a successful social marketing initiative. The webinar is also offered as a solution to those looking to acquire value-added skills to improve their expertise in strategic results-based marketing planning.

Those who attend the webinar will receive a copy of the CEPSM Social Marketing Workbook which takes you through a step-by step structured approach to preparing a social marketing plan.

What You Will Learn:

  • The key elements of social marketing and how it can help  associations achieve its goals;
  • A step-by-step structured approach to preparing a social marketing plan that is actionable and will have maximum impact;
  • How to implement a social marketing program using low cost tactics;
  • How social marketing is different from public education , outreach and other communication strategies;
  • How to use social marketing to give you a single approach for mobilizing communities, influencing the media, lobbying/advocacy, building strategic alliances with business.

Register Now

WEBINAR: Branding for Associations: Why it has become invaluable

Presenter: Jim Mintz, CEPSM

Start:  May 26, 2011 1:00 pm EST to 2:00 pm EST

Cost: $95

We live in a very competitive world.  Members and clients are becoming more demanding and associations must work harder to secure their fundamental relationships. Building distinctive relationships with your clients’ members as well as your stakeholders is what branding is about. The brand is the marketer’s most advanced emotional tool. It combines and reinforces the functional and emotional benefits of your programs, products and services. A good brand facilitates recognition, makes a promise and delivers satisfaction.

Those who attend the webinar will receive a free copy of the Guide to Branding in the Public and Not-for Profit Sectors which tells you everything you need to know about branding for your organization.

What You Will Learn:

  • How branding works
  • Key issues and challenges of branding in an association
  • Best practices in branding
  • Benefits and positive impacts of adopting a branding approach
  • How to build and implement your association brand

Register Now

Workshops Social Marketing

Ottawa

MARCOM

The premiere educational forum for public and
not-for-profit sector marketers and communicators

Annual Forum: June 1 & 2, 2011
Ottawa Convention Centre

WORKSHOP: MARCOM Pre-Forum Workshops – Ottawa

May 31 2011

Workshop: Social Marketing Planning: Implementing an Effective Campaign

Jim Mintz | Managing Partner, Centre of Excellence for Public Sector Marketing

They know about us, who cares if they don’t buy from us? Can you imagine any company ever saying this? Hey, we spent $5M, and made $1M–but at least more people know about us–look at all the awareness we got. No, they would not. Better phrased, they would not be satisfied with that answer.

So if the private sector won’t settle for awareness-building only, why do we in the public and the not-for-profit sectors continue to run campaigns that create awareness but don’t deliver the ultimate results of changing attitudes and behaviours?

It’s time to go beyond awareness and start using persuasive strategies like social marketing.

In this tough economy it’s important to ensure maximum impact for our marketing dollars; especially when you are moving from planning into implementation where the majority of your budget will be allocated.

This workshop has been designed not only for marketing and communications professionals who specialize in social marketing, but for anyone involved in the planning of marketing, outreach and public education strategies aimed at changing attitudes and behaviours. You will learn:

  1. How to use a step-by-step structured approach to prepare a social marketing plan: that is actionable; has maximum impact and leads to successful implementation;
  2. How to present and “sell” your social marketing strategy to management;
  3. How to implement a social marketing program on a very tight budget and still have maximum impact on changing attitudes and behaviours;
  4. How to monitor and evaluate your outputs, outcomes and impacts;
  5. How social marketing gives you a single approach: for mobilizing communities; influencing the media; advocating key stakeholders and building strategic alliances with business.

The Workbook (included) guides you through the process for creating your own Customized Social Marketing Action Plan.

Added Bonus for attendees only: you will receive a complementary 1-hour telephone consultation with Jim Mintz to discuss strategies related to your chosen social marketing initiative.

REGISTER NOW

SOCIAL MARKETING STRATEGIES AND BEHAVIOUR CHANGE WORKSHOP: Social Marketing Strategies and Behavioural Change – Regina, Vancouver, Toronto & Halifax

WHY SHOULD YOU ATTEND?

One of the biggest challenges in social marketing is the implementation stage. Many organizations develop great plans, but poor execution leaves them wondering why they didn’t achieve the desired results. This interactive workshop will take participants through a proven process for developing a customized structured social marketing plan and strategy for implementation. In this tough economy it’s important to ensure maximum impact for marketing dollars; especially when you are moving from planning into implementation where the majority of your budget will be allocated. You will learn how to transform Strategies into Action. Our Course Workbook will guide you through the process for creating your own customized social marketing plan.

By attending this workshop, you will save countless hours of planning time and learn proven techniques for launching a successful social marketing initiative. You will learn how you can develop a social marketing plan on your own allowing you to implement your initiative over a very short time period.

This workshop has been designed not only for marketing and communications professionals who specialize in social marketing, but for anyone involved in the planning of marketing, outreach and public education strategies aimed at changing attitudes and behaviours. This workshop will teach participants the most up to date techniques on influencing attitudes and behaviours to improve health, prevent injuries, protect the environment, prepare citizens for emergencies, promote positive parenting, and a multitude of today’s issues. This workshop may also be of interest to those who are looking to acquire value-added skills to improve their expertise in strategic results-based marketing planning.

The Centre of Excellence for Public Sector Marketing has been delivering social marketing campaigns for government and non-profit organizations for many years and leaders in developing and implementing successful social marketing programs.

WHAT WILL YOU LEARN?

The workshop will focus on:

  • How to prepare a social marketing plan that is actionable easy to implement and have maximum impact;
  • How to develop a strategic segmentation plan by using techniques like PRIZM and TAPARE;
  • How to implement a social marketing program on a very limited budget;
  • How to monitor and evaluate your outputs, outcomes and impacts;
  • How to develop a Creative and Marketing Research Brief;
  • How to use social marketing to give you a single approach for mobilizing communities, influencing the media, lobbying/advocacy and building strategic alliances with business;
  • How social marketing is different from public education, outreach and other communication strategies.

Regina

Start: June 17, 2011 EST

Venue: Ramada Hotel

Address: 1818 Victoria Avenue, Regina, SK, Canada

Vancouver

Start:    September 28, 2011 EST

Venue:    Simon Fraser University – Morris J Wosk Centre for Dialogue, Executive Meeting Room 370 HSBC

Address:    580 West Hastings Street (enter via Seymour Street courtyard entrance), Vancouver, BC, Canada, V6B 1L6

Register Now

Toronto

Start: November 2, 2011

Venue: Oakham House, Ryerson

Address: 55 Gould Street Toronto ON, M5B1E9

Register Now

Halifax

Date and Location to be announced

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