Next week is the biggest week for the Centre of Excellence for Public Sector Marketing as it’s the second year that our organization CEPSM is running the MARCOM Annual Forum, For all of you newbies, the MARCOM Professional Development Annual Forum 2011 is the only event in Canada that caters specifically to government, non-profit and association marketers and communicators. It is the premiere educational forum that understands the daily reality in your world of marketing; where the focus is more about how to make large-scale changes with limited resources than conceiving of multi-million dollar campaigns. MARCOM takes a look at the trends and topics that matter most to public sector and not-for-profit marketers and communicators. It’s a chance to enhance your strategic approach, mingle with like-minded people and pick up practical tools and tips you can put to use now.
Why was MARCOM created? The public and non-profit sectors often face unique marketing challenges that often require unique solutions. Most marketing forums focus on private sector solutions which in many cases are not relevant to our world. The best way to learn is of course by seeing what others in your sector are doing and how they have overcome some of their challenges. Combine that with presentations from leading marketing and communications practitioners from these sectors (including a few from the private sector) and you have yourself a solid educational experience.
- Date: June 1-2, 2011 (Pre-Conference Workshops take place on May 31st)
- Location: Ottawa Convention Centre
Sound interesting? Browse the complete program overview or jump ahead and register before it’s too late. For those interested, I’ll be running a pre-conference workshop on May 31st, and then giving a session on Branding on June 1st. Hope to see you there!
WEBINAR: Branding for Associations: Why it has become invaluable
Presenter: Jim Mintz, CEPSM
Start: May 26, 2011 1:00 pm EST to 2:00 pm EST
We live in a very competitive world. Members and clients are becoming more demanding and associations must work harder to secure their fundamental relationships. Building distinctive relationships with your clients’ members as well as your stakeholders is what branding is about. The brand is the marketer’s most advanced emotional tool. It combines and reinforces the functional and emotional benefits of your programs, products and services. A good brand facilitates recognition, makes a promise and delivers satisfaction.
Those who attend the webinar will receive a free copy of the Guide to Branding in the Public and Not-for Profit Sectors which tells you everything you need to know about branding for your organization.
What You Will Learn:
- How branding works
- Key issues and challenges of branding in an association
- Best practices in branding
- Benefits and positive impacts of adopting a branding approach
- How to build and implement your association brand
Here are some of my future workshops on social marketing
SOCIAL MARKETING STRATEGIES AND BEHAVIOUR CHANGE WORKSHOP: Social Marketing Strategies and Behavioural Change – Regina, Vancouver, Toronto & Halifax
This workshop has been designed not only for marketing and communications professionals who specialize in social marketing, but for anyone involved in the planning of marketing, outreach and public education strategies aimed at changing attitudes and behaviours. This workshop will teach participants the most up to date techniques on influencing attitudes and behaviours to improve health, prevent injuries, protect the environment, prepare citizens for emergencies, promote positive parenting, and a multitude of today’s issues. This workshop may also be of interest to those who are looking to acquire value-added skills to improve their expertise in strategic results-based marketing planning.
The Centre of Excellence for Public Sector Marketing has been delivering social marketing campaigns for government and non-profit organizations for many years and leaders in developing and implementing successful social marketing programs.
WHAT WILL YOU LEARN?
The workshop will focus on:
- How to prepare a social marketing plan that is actionable easy to implement and have maximum impact;
- How to develop a strategic segmentation plan by using techniques like PRIZM and TAPARE;
- How to implement a social marketing program on a very limited budget;
- How to monitor and evaluate your outputs, outcomes and impacts;
- How to develop a Creative and Marketing Research Brief;
- How to use social marketing to give you a single approach for mobilizing communities, influencing the media, lobbying/advocacy and building strategic alliances with business;
- How social marketing is different from public education, outreach and other communication strategies.
Start: June 17, 2011 EST
Venue: Ramada Hotel
Address: 1818 Victoria Avenue, Regina, SK, Canada
Start: September 28, 2011 EST
Venue: Simon Fraser University – Morris J Wosk Centre for Dialogue, Executive Meeting Room 370 HSBC
Address: 580 West Hastings Street (enter via Seymour Street courtyard entrance), Vancouver, BC, Canada, V6B 1L6
Start: November 2, 2011
Venue: Oakham House, Ryerson
Address: 55 Gould Street Toronto ON, M5B1E9
Date and Location to be announced
For the past 6 years we have had tremendous success with this program brought to you by the Sprott School of Business at Carleton and the Centre of Excellence for Public Sector Marketing. We hope that you will join us next year.
The Professional Certificate in Public Sector and Non-Profit Marketing is uniquely designed to equip participants with the information, tools and solutions necessary to skilfully and mindfully navigate their way through the fascinating and complex world of marketing. This program engages participants in a rich learning environment that reinforces theory with practical, real-life examples based upon the extensive experience of the instructors.
7 Course Modules – 8 days over 4 months
Why You Should Attend
- Develop an action-oriented, strategic marketing plan for your organization.
- Become skilled at setting realistic, practical marketing objectives and goals.
- Learn how to communicate messages effectively to key stakeholders and the public.
- Share experiences with marketers in your sectors and expand your network.
Who Should Attend
Managers working for government, crown corporations/agencies, non-profit organization and associations who are responsible for:
- Marketing programs, products and services targeted to the public, business and government.
- Sponsorship and partnership development.
- Membership development and revenue generation.
- Exhibit and event marketing.
- Social marketing, community outreach and public education programs.
- Strategic communications, media relations and media advocacy.
- Online and web marketing, social media and digital marketing.