It’s Time to Become More Marketing-Oriented

Published in Association Magazine

Jim Mintz, Managing Partner, Center of Excellence for Public Sector Marketing

A number of years ago, I was asked to make a presentation to the Ottawa Chapter of the Canadian Society of Association Executives (CSAE) on the topic of marketing for not-for-profits with an emphasis on associations. My contact at CSAE felt that marketing should be a major focus of associations but was under the impression that is was rarely applied to any significant degree.

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English: It’s Time to Become More Marketing-Oriented

French: Le temps est venu de penser marketing


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