Published in Association Magazine
Jim Mintz, Managing Partner, Center of Excellence for Public Sector Marketing
A number of years ago, I was asked to make a presentation to the Ottawa Chapter of the Canadian Society of Association Executives (CSAE) on the topic of marketing for not-for-profits with an emphasis on associations. My contact at CSAE felt that marketing should be a major focus of associations but was under the impression that is was rarely applied to any significant degree.
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