Why Marketing Matters More Than Ever in the Public and Not-For-Profit Sectors

By Jim Mintz and Bernie Colterman, Managing Partners, CEPSM

Brief:

In today’s economically challenged and constantly changing environement, most government and non-profits are still operating with the same traditional models and these are simply not working anymore. And with the need for increased efficiency, accountability and transparency in all sectors, along with a requirement to be more strategic in the prioritization and delivery of programs, services and other social initiatives couldn’t be stronger. In this article, Mintz and Colterman outline six key practices that publicly-driven organizations and professional associations need to adopt to thrive in these challenging times.

Full Article: Why Marketing Matters More Than Ever in the Public and Not-For-Profit Sectors

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