How to Create and Sustain a Marketing Culture in a Public Sector or Non-Profit Organization

Published by Jim Mintz & Bernie Colterman; Managing Partners, Centre of Excellence for Public Sector Marketing

Every day, professionals in public sector and non-profit organizations deliver thousands of programs and services in increasingly demanding environments. Governments as well as many non-profit organizations are adopting marketing approaches to help meet the challenges of complex and difficult mandates and satisfying client needs in the face of diminishing resources.

Read Full Article

How to build and sustain a marketing culture

Leave a Reply

Your email address will not be published. Required fields are marked *

four + 1 =