How to Create and Sustain a Marketing Culture in a Public Sector or Non-Profit Organization

Published by Jim Mintz & Bernie Colterman; Managing Partners, Centre of Excellence for Public Sector Marketing

Every day, professionals in public sector and non-profit organizations deliver thousands of programs and services in increasingly demanding environments. Governments as well as many non-profit organizations are adopting marketing approaches to help meet the challenges of complex and difficult mandates and satisfying client needs in the face of diminishing resources.

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How to build and sustain a marketing culture

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