Saskatchewan in motion: A community-based, province-wide social marketing initiative to promote physical activity

Authors: François Lagarde, Cathie Kryzanowski and James H. Mintz

Correspondence: François Lagarde,

Published in Social Marketing for Public Health: Global Trends and Success Stories

Country Overview

Canada is the largest country in the Americas with 10 million km
2 of land and a population of 33 million. About two-fifths of the country’s population has origins other than British, French, or Aboriginal. It has a parliamentary democracy comprised of a federation of 10 provinces and 3 territories. English and French are the two official languages of Canada. Canada has an extensive social security network, including old age pension, family allowance, employment insurance and social assistance (adapted from Pan American Health Organization, 2008).

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SMPH Canada Saskatchewan in Motion

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