The Case For Marketing in the Municipal Sector

Published in Public Sector Digest

By: Jim Mintz and Bernie Colterman

Destigmatizing Public Sector Marketing

Marketing has its roots in business, and remains a major management function. However, in an era in which governments need to be more responsive and accountable to the needs of the public, marketing can help governments accomplish this goal. With governments spending significant dollars delivering programs and services, there is a need for increased efficiency, accountability and transparency in the processes used to deliver these initiatives. Many government organizations are adopting marketing approaches to help meet two major challenges: the challenge of meeting mandates and satisfying client needs in the face of significantly diminishing resources; and the challenge of meeting specified revenue or cost-recovery targets. As well, with the managerial shift of the public sector to mirror a business-like approach, the adoption of marketing and related managerial practices can serve as a key component in strengthening accountability in government operations.

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The Case for Municipal Marketing

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2 Comments

  1. Elijah Cuccinello 07-10-2011

    I’m extremely impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you customize it yourself? Anyway keep up the nice quality writing, it is rare to see a great blog like this one these days..

    • jimmintz 07-10-2011

      Thanks for your kind words. I do all the writing myself, I did have someone help me with the graphic design of the blog but I developed the content and format etc.

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