Integrated Marketing Communications: A Holistic Approach to Government Communications
Jim Mintz was formerly the Director of Marketing and Corporate Communications at Health Canada and has over 30 years of experience in marketing and advertising in both the Public and Private Sector. He is presently Director of the Centre of Excellence for Public Sector Marketing. The Centre’s mandate is to deliver fully bilingual strategic marketing solutions, designed to meet the unique needs & challenges of governments, associations and non-profit organization.
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