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Yearly Archives: 2011
MARCOM Professional Development Annual Forum 2011 – Best Program Ever
June 1 & 2 marks the premiere educational forum for public and not-for-profit marketers and communicators in the National Capital: MARCOM Professional Development Annual Forum. This year’s forum will take place in the new Ottawa Convention Centre in the heart of downtown Ottawa.
It’s the one time of the year where those working in the government, associations and non-profit organizations in marketing and communication roles get the chance to enhance their marketing knowledge and keep up-to-date on the [...]
“Strategy without tactics is slowest route to victory. Tactics without strategy is noise before the defeat.”
This Sun Tzu quote, borrowed from the Art of War is thousands of years old is still relevant today. Marketing is divided into two parts: (1) marketing strategy and (2) marketing tactics. But most people think it is all about tactics.
In my experience when I hear someone tell me that they don’t have enough funds to do a great marketing job , I tell them it is not more money that you need but more strategy. But strategy takes [...]
