Yearly Archives: 2011

Guide to briefing a Marketing Research Supplier for a Social Marketing Campaign

Over the years I have often heard marketing research suppliers tell me that their clients are rarely prepared for a briefing on their social marketing research study. This leads to poor results and worst wasting social marketing dollars. As a result I am posting a section of my Social Marketing Workbook (designed to provide users with an end-to-end planning tool that lays the groundwork for a successful social marketing program. For more information on the workbook go to [...]

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Strategic Sponsorship Marketing For Municipal Governments

14-09-2011

In my blog THE CASE FOR MUNICIPAL MARKETING , I discussed the importance of marketing for Municipal governments. In these very difficult financial times, municipalities are looking for ways to generate revenue without raising taxes . Sponsorships at the municipal level has become an option for some  but if not done right it can be a real fiasco . So if you are thinking about developing a sponsorship program for your municipal government I suggest you put October [...]

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Branding in Politics Fact or Fiction

01-09-2011

Political branding is always something that intrigued me as in some ways it is one of the purest forms of marketing.  Those in politics are wise to understand the principles of positioning, brand development, and consumer brand marketing. In fact, getting a politician elected might be the ultimate marketing/branding challenge. In my blog Political Parties should have Marketers run their Campaigns, I discussed the importance of marketing strategy in politics

However one thing [...]

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