Yearly Archives: 2012

Gun Violence in the USA… NOT a complex problem

I have been an advocate against guns for as long as I can remember. Maybe it is a Canadian thing, although many Canadians own guns. I am not against freedom of choice; I abhor most types of censorship and am not a big fan of government regulations. However, as a social marketer I do believe there are some issues worth fighting for. It seems that almost every week I hear about innocent people being killed by guns in the USA.

However […]

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CEPSM launches new In-House Training Program

In response to the growing demand for the Centre of Excellence for Public Sector Marketing (CEPSM) to bring its marketing training In-House to departments and organizations across Canada, CEPSM has prepared value-driven, cost-saving options from seminars to certificate programs. You choose the size of audience, pick a topic and agenda or have us customize one for you.  There are a range of useful topics that are tailored for either the public sector or not-for-profit sector.

 

Training for Public Sector

CEPSM’s […]

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Extra Extra Read all about it Marketing is in deep trouble

A few months ago I wrote a blog Is Marketing Dead which was in response to the controversial article by Bill Lee in the Harvard Business Review which proposes that traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Lee states that many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm.

My take on this article was marketing is clearly not dead, like many disciplines it’s constantly […]

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What Government Communicators can learn from the Ottawa Auditor General Report

I recently had the opportunity to review the City of Ottawa’s Auditor General’s report on its audit of the Corporate Communications function. I think that other government communications organizations can benefit from reviewing this report so that they can avoid making the same mistakes.

First it is really important that a Communications Function in a large public sector organization have a clear mandate in which services they are delivering (and not delivering). A Communications organization has to clearly define what […]

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