Inventory of Marketing Organizations in Canada

Many marketers are confused on where to get training as well as which marketing organizations are credible in public sector and non-profit marketing.

If you are interested in public sector and non-profit marketing, check out the Centre of Excellence for Public Sector Marketing (CEPSM)  is devoted to the advancement of strategic marketing in governments, non-profits and associations. They also run training programs.  Here is their link to  their training schedule . They also run the MARCOM  the premiere educational forum for public and not-for-profit sector marketers and communicators held every spring at the Ottawa Conference Centre

There is also Professional Certificate in Public Sector and Non-Profit Marketing at the Sprott Professional Programs, Sprott School of Business, Carleton University .

With respect to organizations there is the Canadian Marketing Association (CMA)  which is corporate driven, well-funded, and an industry authority across Canada.

The Canadian Institute of Marketing focuses on peer review of an individual’s credentials comprised of academic achievements and depth and length of experience. The Institute does not offer any education program of its own, but does accredit and support the marketing programs of Canadian universities and colleges who deliver the standards in its programs recognized by the Institute to qualify for membership. The Institute offers a Certificate of Registration to its professional members only, who wish to practise as a Registered Professional Marketer (RPM). The C of R requires a candidate to successfully challenge a written and oral exam and is then subject to mandatory continuous marketing education and filing of a log proving continuous education in marketing every three years. The Canadian Institute of Marketing offers membership primarily to individuals, not corporations.

The American Marketing Association (AMA) has chapters in Vancouver, Toronto and Montreal

Also Seneca College of Applied Arts & Technology North York and York University Toronto have student chapters.

Note many universities have marketing associations which are not part of the AMA. Here is a list of universities and colleges that have marketing programs .

Let me know if I missed any marketing organizations in Canada.



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