CEPSM launches new In-House Training Program

In response to the growing demand for the Centre of Excellence for Public Sector Marketing (CEPSM) to bring its marketing training In-House to departments and organizations across Canada, CEPSM has prepared value-driven, cost-saving options from seminars to certificate programs. You choose the size of audience, pick a topic and agenda or have us customize one for you.  There are a range of useful topics that are tailored for either the public sector or not-for-profit sector.

 

CEPSM’s In-House Consultation and Professional Development Programs provide your public sector organization with a wide range of affordable options for accessing marketing and communications experts in the comfort of your own workplace.

What are the benefits?

  • Involve more staff and stakeholders in the planning process
  • Learn about best practices for marketing and communications in the public sector
  • Save on travel costs to conferences, workshops and events
  • Get information that is tailored to your specific environment

 CEPSM provides public sector-related expertise in the following key marketing and communications disciplines:

  •  Fundamentals of Marketing 
  •  Creative Marketing Techniques
  •  Social Marketing for Behaviour Change  
  •  Social Media Monitoring 
  •  Strategic Social Media Engagement
  •  Marketing Research and Evaluation 
  •  Partnerships, Strategic Alliances and Collaborative Arrangements

CEPSM’s In-House Consultation and Professional Development Programs provide your association with a wide range of affordable options for accessing marketing and communications experts in the comfort of your own workplace.

What are the benefits?

  • Involve more staff and stakeholders in the planning process
  • Learn about best practices from the association sector
  • Save on travel costs to conferences and events
  • Get information that is tailored to your specific environment

CEPSM provides association-related expertise in the following key marketing disciplines:

  •   Association Branding
  •   Event Management
  •   Integrated Marketing Communications
  •   Membership Marketing and Recruitment
  •   Revenue Generation Assessment Selling Strategies and Techniques
  •   Social Marketing for Behaviour Change
  •   Social Media Monitoring
  •   Strategic Social Media Engagement
  •   Sponsorship Program Development
  •   Strategic Marketing Planning

Retain the Services of a CEPSM Expert at an Affordable Price

Call Claire Mills at 613-731-9851 ext. 20 or e-mail: clairemills@cepsm.ca

 

Get out your calendar and insert the dates of exciting events at the Centre of Excellence for Public Sector Marketing

1. World Social Marketing Conference

The Centre of Excellence for Public Sector Marketing is delighted to be involved with the World Social Marketing Conference, which will take place in Toronto, Canada from April 21-23, 2013.

The conference attracts participants from many countries and you will get the opportunity to meet social marketers from Australia, Africa, Asia, Europe, South and North America. This is a tremendous opportunity to learn from social marketers around the world and most important the opportunity to network with social marketers like yourself.

Note: The Centre of Excellence for Public Sector Marketing will be running a pre-conference 1 day social marketing workshop entitled: Social Marketing Planning: Implementing an Effective Campaign

For more information go to:   http://wsmconference.com/

2.  MARCOM Professional Development

The dates are set: May 28 & 29, 2013
Mark your calendar and start your training plan!
The location is set: Ottawa Convention Centre

Plan now to attend the only forum of this kind in Canada!

3. Professional Certificate in Public Sector and Non-Profit Marketing

The only Canadian university certificate program for government and non-profit marketers.

Feb. 13 – May 23, 2013

7 Course Modules – 8 days over 4 months

Register Today!

4. Social Marketing Strategies that Change Attitudes and Behaviour… Moving Beyond Awareness

When: February 6, 2013

Where: Delta Barrington Hotel

1875 Barrington Street
Halifax, Nova Scotia
B3J 3L6

(902) 429-7410

Register

To learn about all of our training programs

Go to our web site Cepsm.ca

 

 

 

About jimmintz

Managing Partner, CEPSM Jim Mintz is a veteran marketing professional with many years of experience as a practioner and academic. He is presently Managing Partner at CEPSM and Program Director of the “Professional Certificate in Public Sector and Non-Profit Marketing” at Sprott School ... Specialty Areas: Social Marketing, Integrated Marketing Communications, Public Sector and Non Profit Marketing
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