“We make a living by what we get. We make a life by what we give.” Winston Churchill
A few months ago the Centre of Excellence for Public Sector Marketing (CEPSM) announced that we are actively working with and supporting Healthpartners.
They became CEPSM’s charity of choice… and for good reason!
Everyone is touched personally by either their own health issues or those of their loved ones. As the coordinating organization of sixteen of Canada’s most trusted health [...]
This is a follow up to the blog I wrote last year on why Political Parties should have Marketers run their campaign.
First let me say, that I have no partisan interest in any political party but am writing this blog as a marketing professional and someone who writes on marketing topics which deal with government and non-profit organizations.
My key point in my initial blog was that most people who run political campaigns are adept at communications tactics but [...]
As I watch the US election tonight, I think about how things have changed between Canada and our neighbours to the south. Once the butt of jokes from our American friends, Canada today, is in far better shape financially then our neighbours to the south.
Where we felt we were the most indebted nation in the early nineties today we look at the USA and also Europe and realise that these countries are in terrible shape economically. Remember when “Canada [...]