Yearly Archives: 2012

Thanks to those who chose Healthpartners in 2012

“We make a living by what we get. We make a life by what we give.” Winston Churchill

A few months ago the Centre of Excellence for Public Sector Marketing (CEPSM) announced that we are actively working with and supporting Healthpartners.

They became CEPSM’s charity of choice… and for good reason!

Everyone is touched personally by either their own health issues or those of their loved ones. As the  coordinating organization of sixteen of Canada’s most trusted health […]

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Upcoming Events 2013 at the Centre of Excellence for Public Sector Marketing

Get out your calendar and insert the dates of all of the exciting events at the Centre of Excellence for Public Sector Marketing

1. World Social Marketing Conference

The Centre of Excellence for Public Sector Marketing is delighted to be involved with the World Social Marketing Conference, which will take place in Toronto, Canada from April 21-23, 2013.

The conference attracts participants from many countries and you will get the opportunity to meet social marketers from Australia, Africa, […]

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Why Political Parties should have Marketers run their Campaigns Part 2: The US election

This is a follow up to the blog I wrote last year on why Political Parties should have Marketers run their campaign.

First let me say, that I have no partisan interest in any political party but am writing this blog as a marketing professional and someone who writes on marketing topics which deal with government and non-profit organizations.

My key point in my initial blog was that most people who run political campaigns are adept at communications tactics but […]

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What Canadians should be thinking about while watching the US election tonight

As I watch the US election tonight, I think about how things have changed between Canada and our neighbours to the south.  Once the butt of jokes from our American friends, Canada today, is in far better shape financially then our neighbours to the south.

Where we felt we were the most indebted nation in the early nineties today we look at the USA and also Europe and realise that these countries are in terrible shape economically. Remember when “Canada […]

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