-
Subscribe
Stay connected through RSS or Email updates.
Yearly Archives: 2012
Inventory of Marketing Organizations in Canada
Many marketers are confused on where to get training as well as which marketing organizations are credible in public sector and non-profit marketing.
If you are interested in public sector and non-profit marketing, check out the Centre of Excellence for Public Sector Marketing (CEPSM) is devoted to the advancement of strategic marketing in governments, non-profits and associations. They also run training programs. Here is their link to their training schedule . They also run the MARCOM the premiere [...]
MARCOM Annual Forum 2012
Register Now
MARCOM Annual Forum 2012
The premiere educational forum for public and
not-for-profit sector marketers and communicators
Ottawa Convention Centre
May 15 & 16 (Workshops May 14)
Workshop 1: Strategic Marketing Planning: Rewiring your Organization for Today’s Challenges
Workshop 2: Results Map Marketing and Communications Strategy Lab
Workshop 3: Strategic Social Media Engagement
Workshop 4: Social Marketing Planning: Implementing an Effective Campaign
MARCOM takes a look at the trends and topics that matter most to public sector and not-for-profit marketers and communicators. It’s a [...]
Sodium Campaign “Give Your Head a Shake” does not cut the Mustard
A recent article in the Ottawa Citizen indicates that an ad blitz to get people to reduce the salt in their diets may not have had much impact.
The study could not tell whether the “Give Your Head a Shake” campaign changed any eating habits in a test case in Eastern Ontario.
According to the sponsor of the campaign The “Give Your Head a Shake” health communication campaign (note not a social marketing campaign unfortunately) is designed to provide Champlain [...]
