Get Certified in Public Sector and Non-Profit Marketing

Practical and applicable marketing knowledge for public sector and non-profit organizations

sprott logologo-cepsm

February 8-13, 2015



There is a rising need for highly-skilled marketing professionals in the public and non-profit sectors to effectively bring their organization’s products, services and messages to the marketplace.

The Professional Certificate in Public Sector and Non-Profit Marketing, which is now in its 10th year, is uniquely designed to equip participants with the information, tools and solutions necessary to skillfully and mindfully navigate their way through the fascinating and complex world of marketing. This program engages participants in a rich learning environment that reinforces theory with practical, real-life examples based upon the extensive experience of the instructors.

Our new format has the program run over a period of six days rather than 5 months which serves to reduce travel expenses for those participants from outside the National Capital. It has been designed to be intensive and rigorous, respecting that your time away from your desk needs to bring concrete results once back at the office.

Why You Should Attend:

  • Learn what you really need to know about marketing in the public and non-profit sectors in 1 week;
  • Gain the skills and expertise to assume more senior positions and responsibilities;
  • Share experiences with marketers and communicators in your sector and expand your network.

Who Attends:

The Professional Certificate in Public Sector and Non-Profit Marketing is ideal for:

Managers working for government, crown corporations/agencies, non-profit organization and associations who are responsible for:

  • Marketing programs, products and services targeted to the public, business and government.
  • Sponsorship and partnership development.
  • Membership development and revenue generation.
  • Exhibit and event marketing.
  • Social marketing, community outreach and public education programs.
  • Strategic communications, media relations and media advocacy.
  • Online and web marketing, social media engagement and digital marketing.

Course Schedule:







Date in 2015



Fundamentals of Public Sector and Non-Profit Marketing

½ Day


Jim Mintz

Sunday, Feb.8


Marketing Research and Evaluation

1 Day

Dr. Judith Madill

Monday, Feb. 9

Creative Marketing Techniques, Strategic Alliances & Collaborative Arrangements

1 Day

Bernie Colterman

Tuesday, Feb. 10


Strategic Social Media Engagement

1 Day

Jim Mintz

Wednesday, Feb. 11


Social Marketing

1 Day

Mike Kujawski

Thursday, Feb. 12


Case Study Presentations

½ Day


Case Group Presentations


Feb 13

Register Now for the Professional Certificate in Public Sector and Non-Profit Marketing

Success Stories:

What past participants say about the Professional Certificate in Public Sector and Non-Profit Marketing

“This program proved not only to be a great networking opportunity, but also provided me with practical knowledge and insight that I could apply in the workplace immediately. Furthermore, it has enabled me to approach business challenges in the public sector in a much more effective and strategic manner. Regardless of experience level or prior education, I believe this unique course to be a great investment for any marketing and communications professional in the non-profit or public sector worlds.” 

Catherine Fortin LeFaivre, Communications Advisor, House of Commons

“The Professional Certificate in Public Sector and Non-Profit Marketing gave me the tools and contacts to take our communications and my career to a higher level.” 

Trevor Eggleton A/ Director of Communications National Aboriginal Health Organization

“This is the premier certificate available if you are interested in learning marketing from a public sector perspective. You’ll be taught by consummate marketing professionals, learn techniques that emphasize strategy over tactics, and you’ll master the tools to make informed decisions about your marketing efforts. The course is also an invaluable way to meet and learn from colleagues and develop networking opportunities.” 

Trevor Lynn, Manager, Communications, Social Sciences and Humanities Research Council of Canada

“You will come away from this training extremely well-prepared for todays and tomorrow’s marketing challenges. This detailed curriculum offered up over a very reasonable time-frame exposes you to the knowledge, techniques, tools and processes that effectively guarantee successful outcomes for you and your organization. The reputation of the programme provides a line-up of top-notch professionals in front of the class, and the diverse group of leaders striving for the certificate themselves provide an excellent backdrop to what is much more than a networking opportunity.”

Dean Black, Executive Director Air Force Association of Canada

“As a marketing and communications professional from the private sector now working in the federal government, I have expanded my practical and theoretical knowledge of all aspects of marketing by taking this course. The content is relevant, right up-to-date and immediately applicable to my current work. The presenters are dynamic and provide real-life examples to learn from. I highly recommend this course not only for marketing and communications professionals but also for program managers at all levels.” 

Nina Goodwin, Program Lead, Outreach and Thematic Exhibitions GC Exhibitions Program

“This course will teach you how to change the way your organization communicates forever! Thanks to the course’s solid grounding in marketing strategy and new and evolving tools, I was able to take classroom learning’s and initiate positive change in our department’s products. The course experts were inspiring and accessible. It was an awesome course!

Jennifer Modica, Public Health Ontario

“A fabulous course and worth every penny. I thoroughly enjoyed the content covered through course and the tremendous opportunity to learn from my peers. The instructors were very engaging and each had their own area of expertise and real-world experience to share. After each session I was ready and able to apply what I learned as soon as I got back to the office.  I would highly recommend this certificate course to anyone who must wear a marketing hat in the non-profit or public sector.” 

Nicole Paterson, Manager, Marketing Communications, Burlington Public Library

 “The Seminar leaders made this professional certificate program engaging from the first day. The excellent blend of teaching, case studies and practical hands on work in all the modules covered were always well worth the trip from Toronto.”

Emma Murphy, Marketing & Communications Officer, Oakville Public Library


2 Replies to “Get Certified in Public Sector and Non-Profit Marketing”

  1. Looking forward to receiving more information about this program.

    Are there bursaries available to help defay associated tuition fees?

    Thanks for your assistance.

    1. This is a professional program at the Sprott School of Business so don’t think so but you would need to contact the sprott school at Carleton directly

Leave a Reply to Kimberley Allen-McGill Cancel reply

Your email address will not be published. Required fields are marked *

3 × 1 =