These two workbooks are ideal for marketers and communicators working for government departments/agencies, non-profit/volunteer organizations, associations and social enterprises who are responsible for:
- Marketing programs, products, programs and/or services
- Social marketing, community outreach and public education programs
This workbook provides users with an end-to-end planning tool that lays the groundwork for a successful social marketing program to change attitudes and behaviours. This content is the result of more than 30 years of direct experience in the social marketing arena. It will assist public sector, non-profit organizations and associations involved in marketing, communications, public awareness/education and outreach.
It will be very relevant to those responsible for influencing attitudes and behaviours to improve health, prevent injuries and diseases, protect the environment, prepare citizens for emergencies, convince youth to stay in school, and a multitude of today’s critical issues.
The workbook guides users through the process for creating a customized social marketing plan for their organization that will lead to successful implementation. It also features ideas on how to run a campaign on a very tight budget and the effective use of a logic model to monitor and evaluate an organization’s social marketing initiative.
To purchase workbook go to https://cepsm.ca/product/social_marketing_workbook/
Alternatively, you can register on our MARCOM Conference site to attend an upcoming Introduction to Social Marketing Planning for Behaviour Change Workshop where we offer the workbook as part of 1-day interactive workshop
The world of public sector and non-profit marketing is rapidly changing. Increasing demands are being placed on managers to adapt to their new environments. The public and non-profit sectors are adopting marketing approaches to help meet the challenges of complex and difficult mandates and satisfying client needs in the face of significantly diminishing resources.
This workbook provides users with an end-to-end planning tool that lays the groundwork for developing a successful public sector or non-profit marketing program.
It also will provide you with an overview of public sector and non-profit marketing and highlight the importance of market research to support a decision-making framework.
Included will be the exploration of the strategic elements of a marketing plan and how to transform organizations from using the traditional communications approach to an integrated, strategic marketing approach. We also review the key elements of branding which is an integral component in designing the marketing mix.
To purchase workbook, go to https://cepsm.ca/product/marketing-101-for-marketers-and-non-marketers-workbook/
Alternatively, you can register on our Training Page to attend an upcoming Marketing 101 Workshop where we offer the workbook as part of the course.