About Jim

Jim’s Story

Jim Mintz is the Managing Partner of the Centre of Excellence for Public Sector Marketing where he presently works with a number of public sector and nonprofit clients. He is also Program Director of the “Professional Certificate in Public Sector and Non-Profit Marketing” at the Sprott School of Business at Carleton University. Jim previously lectured for many years in the Undergraduate Program at Sprott in his specialty areas of marketing communications and non-profit/public sector marketing.

He also has lectured in the area of non-profit and public sector marketing at the University of South Florida, College of Public Health (Tampa). He was formerly Adjunct Professor of Marketing in the School of Management at the University of Ottawa where he taught promotional management (marketing communications) and consumer behaviour at both undergraduate and graduate levels (MBA). He served on the External Advisory Council for the School of Public Health, at the University of Alberta. He also served on the Treasury Board Secretariat Committee responsible for the development of the Federal Government Communications Policy. In November 2014 he was elected to the Board of Directors of the Canadian Public Health Association to serve a two year term 2015-2017. He presently is on the board of directors of the Social Marketing Association of North America .

Jim was formerly the Director of Marketing and Corporate Communications at Health Canada (Federal Government Health Department). His responsibilities included directing social marketing and communications campaigns in a number of health areas. He was also responsible for all marketing communications (advertising), strategic alliances and partnerships in the marketing area, publishing, exhibits, audio-visual, and web services and led the development of the Canadian Health Network. He also developed a bilingual online e-learning social marketing tool.

Jim served on the Professional Chapters Council of the American Marketing Association (AMA) International in Chicago and was President of the AMA Chapter in the National Capital Region. He also served on the editorial board of “Marketing News” and was Co-Chairman of “AMA Marketing Week. His team at Health Canada was awarded the AMA “Marketer of the Year Award”.

He has a varied academic educational background in the fields of marketing, advertising & public administration which include diplomas in both advanced marketing management & advertising. He has provided public sector marketing advice & consultation across Canada, USA, Europe, Australia and Africa.

He has been involved in federal government marketing & communications initiatives in areas such as health, environment, energy conservation & public safety. He has also consulted in the area of ‘branding’ for a number of public sector and non-profit/association organizations as well as providing expertise in partnerships & strategic alliances & public sector marketing of products & services. He is the author of the Social Marketing Planning Workbook. In 2009, he published with co-author Joanna Chan the Guide to Branding in the Public and Not-For-Profit  Sectors. He has also co-authored with Sandra Markus Introduction to Branding for Non-Profits and Public Sector Organizations Workbook. He just completed his newest workbook Marketing 101 for Marketers and Non-Marketers

Prior to joining the federal government he held marketing positions in the private sector, & crown corporations. He was Advertising Coordinator at Eaton’s (Montreal) and Manager, Advertising and Promotion at Canada Post Corporation (Retail Division). As well, his past experience includes working at a large advertising agency.