About Jim

Jim Mintz is the Managing Partner of the Centre of Excellence for Public Sector Marketing where he presently works with a number of public sector and nonprofit clients.

He is also Program Director of the “Professional Certificate in Public Sector and Non-Profit Marketing” at the Sprott School of Business at Carleton University.

Jim previously lectured for many years in the Undergraduate Program at Sprott in his specialty areas of marketing communications and non-profit/public sector marketing.

James (Jim) H. Mintz

Managing Partner

Centre of Excellence for Public Sector Marketing

Website: www.cepsm.ca

Blog: www.jimmintz.ca

Twitter: @jimmintz

Linkedin: http://ca.linkedin.com/in/jimmintz

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Jim Mintz is the Managing Partner of the Centre of Excellence for Public Sector Marketing where he presently works with a number of public sector and nonprofit clients. He is also Program Director of the “Professional Certificate in Public Sector and Non-Profit Marketing” at the Sprott School of Business at Carleton University. Jim previously lectured for many years in the Undergraduate Program at Sprott in his specialty areas of marketing communications and non-profit/public sector marketing.

He presently lectures in the area of non-profit and public sector marketing at theUniversity of South Florida, College of Public Health (Tampa). He was formerly Adjunct Professor of Marketing in the School of Management at the University of Ottawa where he taught promotional management (marketing communications) and consumer behaviour at both undergraduate and graduate levels (MBA). He presently serves on the External Advisory Council for the School of Public Health, at the University of Alberta. He served on the Treasury Board Secretariat Committee responsible for the development of the Federal Government Communications Policy.

Jim was formerly the Director of Marketing and Corporate Communications at Health Canada. His responsibilities included directing marketing and communications campaigns in a number of health areas. He was also responsible for all marketing communications (advertising), strategic alliances and partnerships in the marketing area, publishing, exhibits, audio- visual, and web services www.healthcanada.gc.ca and led the development of the Canadian Health Network. He also developed a bilingual e-learning social marketing tool

Jim served on the Professional Chapters Council of the American Marketing Association (AMA) International in Chicago and was President of the AMA Chapter in the National Capital Region. He also served on the editorial board of “Marketing News” and was former Co-Chairman of “AMA Marketing Week. His team at Health Canada was awarded the AMA “Marketer of the Year Award”.

He has a varied academic educational background in the fields of marketing, advertising and public administration which include diplomas in both advanced marketing management and advertising. He has provided public sector marketing advice and consultation across Canada, the USA, Europe, and Australia and presently in Tanzania (Africa).

In addition to working on health issues, he has been involved in federal government marketing and communications initiatives in areas such as environment, energy conservation, public safety and, identity theft. He has also consulted in the area of “branding’ for a number of public sector organizations as well as providing expertise in partnerships and strategic alliances and public sector marketing of products and services. In 2009, he published with co-author Joanna Chan the Guide to Branding in the Public and Not-For-Profit Sectors. Most recently his organization has become involved in social media marketing and digital engagement for public sector and non-profit organizations.

Prior to joining the federal government he held marketing positions in the private sector, and crown corporations. He was Advertising Coordinator at Eaton’s (Montreal) and Manager, Advertising and Promotion at Canada Post Corporation (Retail Division). As well, his past experience includes working at a large advertising agency. Mr. Mintz is fluent in both English and French (Government designation CCC). He is also has Federal Government Level ll Secret security clearance .