Within Reach Articles

Integrated Marketing Communications: A Holistic Approach to Government Communications

Jim Mintz was formerly the Director of Marketing and Corporate Communications at Health Canada and has over 30 years of experience in marketing and advertising in both the Public and Private Sector. He is presently Director of the Centre of Excellence for Public Sector Marketing. The Centre’s mandate is to deliver fully bilingual strategic marketing solutions, designed to meet the unique needs & challenges of governments, associations and non-profit organization.

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Within Reach 2007 English

Within Reach Winter 08 French

Within Reach WINTER 2010 English

Within Reach WITNER 2010 French


Using Social Marketing to Increase Occupational Health and Safety

Final Report to WorkSafe BC

Principal Investigator: Dr. Anne M. Lavack, University of Regina


Dr. Michael D. Basil, University of Lethbridge
Dr. Debra Z. Basil, University of Lethbridge
Dr. Sameer Deshpande, University of Lethbridge

Additional Author:

Mr. James H. Mintz, Centre of Excellence for Public Sector Marketing

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Using Social Marketing To Increase Occupational Safety


The Case For Marketing in the Municipal Sector

Published in Public Sector Digest

By: Jim Mintz and Bernie Colterman

Destigmatizing Public Sector Marketing

Marketing has its roots in business, and remains a major management function. However, in an era in which governments need to be more responsive and accountable to the needs of the public, marketing can help governments accomplish this goal. With governments spending significant dollars delivering programs and services, there is a need for increased efficiency, accountability and transparency in the processes used to deliver these initiatives. Many government organizations are adopting marketing approaches to help meet two major challenges: the challenge of meeting mandates and satisfying client needs in the face of significantly diminishing resources; and the challenge of meeting specified revenue or cost-recovery targets. As well, with the managerial shift of the public sector to mirror a business-like approach, the adoption of marketing and related managerial practices can serve as a key component in strengthening accountability in government operations.

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The Case for Municipal Marketing