Within Reach Articles

Integrated Marketing Communications: A Holistic Approach to Government Communications

Jim Mintz was formerly the Director of Marketing and Corporate Communications at Health Canada and has over 30 years of experience in marketing and advertising in both the Public and Private Sector. He is presently Director of the Centre of Excellence for Public Sector Marketing. The Centre’s mandate is to deliver fully bilingual strategic marketing solutions, designed to meet the unique needs & challenges of governments, associations and non-profit organization.

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Within Reach 2007 English

Within Reach Winter 08 French

Within Reach WINTER 2010 English

Within Reach WITNER 2010 French


Using Social Marketing to Increase Occupational Health and Safety

Final Report to WorkSafe BC

Principal Investigator: Dr. Anne M. Lavack, University of Regina


Dr. Michael D. Basil, University of Lethbridge
Dr. Debra Z. Basil, University of Lethbridge
Dr. Sameer Deshpande, University of Lethbridge

Additional Author:

Mr. James H. Mintz, Centre of Excellence for Public Sector Marketing

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Using Social Marketing To Increase Occupational Safety