Category Archives: Branding

Avoid “Marketing Speak” like the Plague

Unique, one-of-a-kind, best-of-breed and on it goes. We see this type of marketing speak over and over in marketing materials. And let’s be honest, we’ve all used it at one time or another.  When you’re writing about your own program product or service, it’s easy to fall into the habit of hype and hyperbole. It’s understandable. After all, ultimately you’re hoping your ad, pitch, brochure, email or website marketing copy will capture attention and get readers to do something. […]

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Marketing to Canadians of South Asian and Chinese Origin – An Update

One of my first blogs eight years ago was Marketing to Canadians of South Asian and Chinese Origin… a hot trend. I have had many requests to update the blog. So here goes.

Chinese and South Asian Canadians are an increasingly important audience in the market, with populations expected to grow by 80% and 130%, respectively, over the next 15 years.

But according to IPG Mediabrands, marketers have very little resources on the audience’s attitudes towards brands as well as […]

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What Marketers Need to Know About Generation Z

Many readers of my blog are developing marketing initiatives aimed at youth, especially adolescents. If you thought that understanding and marketing to millennials was a big challenge, wait until you have to market to Generation Z

Over the past few years, marketers across all industries and categories have been obsessed with millennials — how to reach them and build meaningful connections with their brands. This captivating generation has a unique sense of self and a nontraditional approach to […]

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Museums need Marketing

A number of years ago I was having dinner with Northwestern Marketing Professor Philip Kotler and he mentioned to me that he was working on a book on Museum Marketing with his brother Neil (Neil G. Kotler is the president of Kotler Museum and Cultural Marketing Consultants, Arlington, Virginia, and a former museum professional at the Smithsonian Institution.) The book which has had two editions is an excellent resource for Museums. See: Museum Marketing and Strategy: Designing Missions, […]

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