Category Archives: Branding

Why would you run a government ad campaign that is a bust?

 

It is a total mystery to those who work in the public sector marketing field why the government insists on running an ad campaign that has reach its “best before date” and clearly is not working. Why would you continually invest in a communications endeavour that is hurting your brand? I simply don’t get it.

The feds says its Economic Action Plan “is working for Canadians,” but costly ads reminding voters of that aren’t working at all – at least not [...]

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Canadians Weary of Economic Action Plan ads

Recent polls are indicating that Canadians may be growing weary of, even hostile to, all those Economic Action Plan ads being run by the federal government for the last four years.

Eight polls the Finance Department commissioned between 2009 and 2012 suggest the TV, radio, print and Internet ads are starting to fizzle, and annoying some people. The most-recently released survey has respondents calling the material “propaganda” and a “waste of money,” while fewer people than ever are taking any [...]

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Extra Extra Read all about it Marketing is in deep trouble

A few months ago I wrote a blog Is Marketing Dead which was in response to the controversial article by Bill Lee in the Harvard Business Review which proposes that traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Lee states that many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm.

My take on this article was marketing is clearly not dead, like many disciplines it’s constantly [...]

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What Government Communicators can learn from the Ottawa Auditor General Report

I recently had the opportunity to review the City of Ottawa’s Auditor General’s report on its audit of the Corporate Communications function. I think that other government communications organizations can benefit from reviewing this report so that they can avoid making the same mistakes.

First it is really important that a Communications Function in a large public sector organization have a clear mandate in which services they are delivering (and not delivering). A Communications organization has to clearly define what [...]

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