Category Archives: Branding

Are you a born marketer?

I recently read a blog by BRANDMENTALIST on 6 Signs You’re A Born Marketer which I found very interesting. I always felt as a marketing practitioner and educator that people can always learn marketing but that it takes a certain type of person with certain character traits and skills to become a great marketer

 

Now if you’re a marketer you may recognize some of these signs in yourself. According to the blog here are the signs that you [...]

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Why Branding is so important to Social Marketing

Branding in a business organization is pervasive and fairly easy to understand and recognize. However, branding in social marketing is not as common but becoming more popular as it is very effective in creating visibility and ensures memorability.
“Nonprofits and government agencies are generally several steps behind the commercial sector in applying marketing concepts. Branding is a word that is thrown around a lot by marketers of all stripes without a complete understanding of what it actually means. We know we [...]

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Branding … an important function of social marketing for behaviour change

Branding a business organization is pervasive and fairly easy to understand and recognize. However, branding in social marketing is not as common but becoming more popular as it is very effective in creating visibility and ensures memorability.
“Nonprofits and government agencies are generally several steps behind the commercial sector in applying marketing concepts. Branding is a word that is thrown around a lot by marketers of all stripes without a complete understanding of what it actually means. We know we want [...]

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Branding… the most important component of a Marketing or Communications Strategy

As markets become more competitive, and clients become more demanding, organizations must work harder to secure their fundamental relationships. Building distinctive relationships with their clients and stakeholders is what branding is about, whatever the market, whoever the client. The brand is the marketer’s most advanced emotional tool. It combines and reinforces the functional and emotional benefits of the offering, adding value, encouraging consumption and loyalty.  A good brand facilitates recognition, makes a promise, and, provided the full marketing and communications [...]

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