Category Archives: Branding

Centre of Excellence for Public Sector Marketing launches Guide to Branding in the Public and Not-for-Profit Sectors

A number of years ago  the Centre of Excellence for Public Sector Marketing  had the opportunity to work on a number of  branding projects for the public and non profit sectors and  realized that there are very few resources for practitioners on how to develop a branding program for these two sectors. We developed a 29 page Guide to Branding in the Public and Not-For-Profit Sectors. At this point we have not included any case studies as we hope to […]

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Non-Profit Branding

Great article on branding the non profit . Let me know what you think.

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Manitoba Government agrees to release information about its “Spirited Energy” campaign.

Seems to me that the folks in Manitoba should be releasing the evaluation of their branding campaign, why would they want to keep it a secret???

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