As many of my readers know my colleague Joanna Chan and I have just completed a Guide to Branding in the Public and Not-for-Profit Sector. Perhaps we need to write a guide to Branding and Politics. Maybe we will do this one day but a recent article in the Globe and Mail caught my eye and in a strange way was a great case history of branding and politics .
According to Marguerite Wente “the Democrats have Sonia Sotomayor. The […]
A number of years ago the Centre of Excellence for Public Sector Marketing had the opportunity to work on a number of branding projects for the public and non profit sectors and realized that there are very few resources for practitioners on how to develop a branding program for these two sectors. We developed a 29 page Guide to Branding in the Public and Not-For-Profit Sectors. At this point we have not included any case studies as we hope to […]
Great article on branding the non profit . Let me know what you think.
Seems to me that the folks in Manitoba should be releasing the evaluation of their branding campaign, why would they want to keep it a secret???