Category Archives: Branding

Branding and Politics

As many of my readers know my colleague Joanna Chan and I have just completed a Guide to Branding in the Public and Not-for-Profit Sector. Perhaps we need to write a guide to Branding and Politics. Maybe we will do this one day but a recent article in the Globe and Mail caught my eye and in a strange way was a great case history  of branding and politics .

According to Marguerite Wente “the Democrats have Sonia Sotomayor. The […]

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Centre of Excellence for Public Sector Marketing launches Guide to Branding in the Public and Not-for-Profit Sectors

A number of years ago  the Centre of Excellence for Public Sector Marketing  had the opportunity to work on a number of  branding projects for the public and non profit sectors and  realized that there are very few resources for practitioners on how to develop a branding program for these two sectors. We developed a 29 page Guide to Branding in the Public and Not-For-Profit Sectors. At this point we have not included any case studies as we hope to […]

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Non-Profit Branding

Great article on branding the non profit . Let me know what you think.

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Manitoba Government agrees to release information about its “Spirited Energy” campaign.

Seems to me that the folks in Manitoba should be releasing the evaluation of their branding campaign, why would they want to keep it a secret???

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