Category Archives: Center of Excellence for Public Sector Marketing

Why Branding is so important to Social Marketing

Branding in a business organization is pervasive and fairly easy to understand and recognize. However, branding in social marketing is not as common but becoming more popular as it is very effective in creating visibility and ensures memorability.
“Nonprofits and government agencies are generally several steps behind the commercial sector in applying marketing concepts. Branding is a word that is thrown around a lot by marketers of all stripes without a complete understanding of what it actually means. We know we [...]

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Reflections on MARCOM 2014

Another great year for MARCOM 2014… “Canada’s premiere educational forum for public and not-for-profit sector marketers and communicators”. Great speakers and trade show; great venue at the Ottawa Convention Centre and this year’s food was the best ever. No question that my colleague Claire Mills and the advisory committee, volunteers and sponsors did a great job in organizing and running the event.

The forum Keynote, Mitch Joel, President of Twist Image, was terrific as usual. This year he discussed five [...]

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Branding and Stakeholder Engagement – the Missing Links in Government Strategic Communications and Marketing

This blog was written by:

Jim Mintz, CEPSM and Kathleen Connelly, Intersol Group Ltd.

 

The single biggest problem in communication is the illusion that it has taken place.

George Bernard Shaw 

 

The major challenge facing public sector organizations today is that they have great difficulty getting their message out. More important, many can’t seem to get their messages to resonate with their diverse target audiences, including internal and external audiences, stakeholders etc. Most communication and marketing approaches generate some awareness but not much else.  [...]

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Marketing Education should be a Passion not a Vocation

Many years ago I was asked to give some courses at our local university. Although I was a seasoned professional in marketing and had given numerous marketing presentations, including some guest lectures at universities across Canada and USA, I had not formally taught a university course. So I agreed to teach some marketing courses at the business schools in my community first at the University of Ottawa (B Comm and MBA) and later at Sprott School of Business at Carleton [...]

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