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Category Archives: Center of Excellence for Public Sector Marketing
The Biggest Mistake I ever made in Social Marketing
Question Time with “The Gurus” – “The Biggest Mistake I Ever Made…” Leading social marketers discuss their biggest social marketing mistakes and how you can learn from them. Followed by an interactive Q&A session.
Jim Mintz, The Centre of Excellence for Public Sector Marketing (CEPSM), Canada
Professor Alan Andreasen, Professor of Marketing, Georgetown University, USA
Nancy Lee, Social Marketing Services Inc., USA
Dr. Doug McKenzie-Mohr, McKenzie-Mohr & Associate
Here is the keynote panel presentation I made at the World Social Marketing Conference in Toronto [...]
MARCOM celebrates 15th year of being “Go To” Conference for Public & Nonprofit Marketers & Communicators
I am delighted to be participating at MARCOM Professional Development Annual Forum 2013 – the premiere educational forum that understands the daily reality of marketing and communications. It’s all happening at the Ottawa Convention Centre on May 28 & 29, 2013.
MARCOM looks at the trends and topics that matter most to public sector and not-for-profit marketers and communicators. It’s a chance for marketers and communicators to mingle with like-minded people and pick up practical tools and tips.
This year’s theme is Mission Possible: [...]
Categories: Center of Excellence for Public Sector MarketingGovernment - Non-Profit CommunicationsIntegrated Marketing Communications / AdvertisingMarketing Case HistoriesMarketing Conferences and WorkshopsMarketing GeneralNon-Profit Marketing (charities, associations, etc.)Public Sector & Government MarketingSocial Marketing (Behaviour Change)Social Media / Digital Engagement / Web 2.0
Share/Bookmark CEPSM launches new In-House Training Program
In response to the growing demand for the Centre of Excellence for Public Sector Marketing (CEPSM) to bring its marketing training In-House to departments and organizations across Canada, CEPSM has prepared value-driven, cost-saving options from seminars to certificate programs. You choose the size of audience, pick a topic and agenda or have us customize one for you. There are a range of useful topics that are tailored for either the public sector or not-for-profit sector.
CEPSM’s [...]
Categories: Center of Excellence for Public Sector MarketingGovernment - Non-Profit CommunicationsIntegrated Marketing Communications / AdvertisingMarketing Conferences and WorkshopsMarketing GeneralMarketing ResearchMarketing StrategyNon-Profit Marketing (charities, associations, etc.)Professional Certificate in Public Sector and Non-Profit MarketingPublic Sector & Government MarketingSocial Marketing (Behaviour Change)Social Media / Digital Engagement / Web 2.0Sponsorships and Partnerships
Share/Bookmark What Government Communicators can learn from the Ottawa Auditor General Report
I recently had the opportunity to review the City of Ottawa’s Auditor General’s report on its audit of the Corporate Communications function. I think that other government communications organizations can benefit from reviewing this report so that they can avoid making the same mistakes.
First it is really important that a Communications Function in a large public sector organization have a clear mandate in which services they are delivering (and not delivering). A Communications organization has to clearly define what [...]
