Category Archives: Center of Excellence for Public Sector Marketing

Marketers Need Communications and Communicators Need Marketing

 

From time to time, practitioners in the field of marketing and communications get into a debate about the differences between marketing and communications and more importantly, about which takes prominence in an organization. First, let’s look at terminology. In order to clarify things, the term communications is somewhat of a misnomer. The field of endeavour is actually called “public relations” but a number of years ago, public relations became somewhat pejorative and fell out of favour. As a result, public […]

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B C Health Adapts CEPSM Social Marketing Workbook for British Columbia

In September 2014, I had the opportunity to work with the British Columbia Ministry of Health’s Population and Public Health Division to co-host social marketing sessions in Vancouver and Victoria to explore shared strategic approaches for social marketing and engagement across health promotion and disease/injury prevention partners in British Columbia.

We also conducted train the trainer one day workshops with social marketers across BC using our CEPSM Social Marketing Planning Workbook

I wrote a blog last year after I completed the first phase of my […]

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How I Became a Marketing Change Agent in the Public Service

I thought it might be interesting to some of my readers who presently work in a public sector organization to learn how I defeated the dragon called bureaucracy and what I did to slay the dragon by becoming a change agent in my years as a Marketing Director in the Federal Government.

Background

Before joining the federal government I spent over ten years in the private sector and was recruited to work in Ottawa by a former colleague from the private […]

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