Every year I provide a list of marketing trends for the coming year by top experts in marketing. As we move into 2018 these are the areas that I personally would like to see addressed. Many of the topics in this blog were covered in some of my 2017 blogs.
From time to time organizations involved in marketing communications shoot themselves in the foot. When scrutinized by government, they downplay the impact of their marketing and advertising, but to those responsible for managing marketing and advertising campaigns, they deliver quite a different message.
In a recent article, Gerry McGovern a well-known digital blogger states that Government, like all organizations, claims to exist to serve citizens but in reality, is usually more interested in serving itself. Digital is increasingly exposing government incompetence and how remote from the real life of people so many in government are (particularly at a senior level). http://gerrymcgovern.com/digital-is-making-government-redundant/
This year, Canada`s Auditor General Michael Ferguson wrote, “we see government programs that are not designed to help those who have to navigate them, programs where the focus is more on what civil servants are doing than on what citizens are getting, where delivery times are long, where data is incomplete, and where public reporting does not provide a clear picture of what departments have done.” Continue reading “Is Government Failing in a Digital World?”