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Category Archives: Government – Non-Profit Communications
How NOT to do Private Public Partnerships in Public Health Social Marketing… Healthy Eating in the UK
A few years ago I read about a partnership in Great Britain that made me wonder if the new British government had sold out to the private sector and hurt the credibility of private/public partnerships.
Food marketers in the U.K. were being asked to step up efforts to educate the public about healthy eating, after the new British government cut its $120 million Change4Life anti-obesity marketing campaign. In return the government promised not to impose new restrictions on food marketing.
The Conservative [...]
Branding is Marketing
A few years ago we wrote the book GUIDE TO BRANDING IN THE PUBLIC AND NOT-FOR-PROFIT SECTORS. We decided not to charge for the book as we believed that everyone in the sectors we serve at the Centre of Excellence for Public Sector Marketing should have access to the book and it is still free.
Why did we write the book?
We felt that as markets become more competitive, and clients become more demanding, public sector and non-profit organizations [...]
Guide to briefing a Marketing Research Supplier for a Social Marketing Campaign
Over the years I have often heard marketing research suppliers tell me that their clients are rarely prepared for a briefing on their social marketing research study. This leads to poor results and worst wasting social marketing dollars. As a result I am posting a section of my Social Marketing Workbook (designed to provide users with an end-to-end planning tool that lays the groundwork for a successful social marketing program. For more information on the workbook go to [...]
