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Category Archives: Health Marketing
Is it time for Social Marketers to get involved in the Gun Debate?
As I mentioned in my blog a few weeks ago I have been an advocate against guns for as long as I can remember. Maybe it is a Canadian thing, although many Canadians own guns. I am not against freedom of choice; I abhor most types of censorship and am not a big fan of government regulations. However, as a social marketer I do believe there are some issues worth fighting for. It seems that almost every week I [...]
Thanks to those who chose Healthpartners in 2012
“We make a living by what we get. We make a life by what we give.” Winston Churchill
A few months ago the Centre of Excellence for Public Sector Marketing (CEPSM) announced that we are actively working with and supporting Healthpartners.
They became CEPSM’s charity of choice… and for good reason!
Everyone is touched personally by either their own health issues or those of their loved ones. As the coordinating organization of sixteen of Canada’s most trusted health [...]
Why Healthpartners is our Charity of Choice
Why Healthpartners is our Charity of Choice
“He who has health, has hope; and he who has hope, has everything”
Thomas Carlyle
I have worked in the health field for many years, starting in the early 80’s in the Health Services and Promotion Branch of what was then Health and Welfare Canada. During my time at Health Canada I worked on a number of health related issues and also had the opportunity to work with many health organizations. Since my retirement from the [...]
Beyond Awareness: Creating Social Marketing Campaigns that Change Attitudes and Behaviour
Social marketing strategist Alexandra Bornkessel also known as “social butterfly” wrote a terrific piece on awareness which I have used in a number of live presentations. It clearly explains why we have the need to go BEYOND AWARENESS.
“They know about us, who cares if they don’t buy? Would any company ever say this? Hey, we spent $5M, and made $1M–but at least more people know about us–look at all the awareness we got. No, they would not. Better [...]
Categories: Center of Excellence for Public Sector MarketingGovernment - Non-Profit CommunicationsHealth MarketingIntegrated Marketing Communications / AdvertisingMarketing Conferences and WorkshopsNon-Profit Marketing (charities, associations, etc.)Public Sector & Government MarketingSocial Marketing (Behaviour Change)
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