Category Archives: Health Marketing

Buyer Beware when Hiring a Social Marketing Behaviour Change Consultant

One of my specialties as a marketing strategist is social marketing for attitude and behaviour change. I recently wrote a blog Mistakes to Avoid in Social Marketing (Behaviour Change)

In the blog, I discuss the many mistakes I see organizations make when trying to develop and/or implement a social marketing behaviour change strategy. As a managing partner and senior consultant at the Centre of Excellence for Public Sector Marketing I keep seeing organizations make the same mistakes repeatedly.

One […]

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State of Public Sector and Non-Profit Marketing

Organizations in the public and non-profit sectors have long debated the applicability of marketing concepts and management approaches, many of which stem from private sector notions of consumption and economic choice, as well as an environment in which market forces rule. In recent years, however, there has been growing recognition that marketing can be used to enrich public sector and non-profit management and to better serve citizens and stakeholders.

Some government organizations are turning to the following specific applications of […]

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B C Health Adapts CEPSM Social Marketing Workbook for British Columbia

In September 2014, I had the opportunity to work with the British Columbia Ministry of Health’s Population and Public Health Division to co-host social marketing sessions in Vancouver and Victoria to explore shared strategic approaches for social marketing and engagement across health promotion and disease/injury prevention partners in British Columbia.

We also conducted train the trainer one day workshops with social marketers across BC using our CEPSM Social Marketing Planning Workbook

I wrote a blog last year after I completed the first phase of my […]

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