Category Archives: Health Marketing

A Case of Marketing not Working- Dairy Farmers of Canada

Most Canadians drink milk or eat yogurt or cheese, however, Statistics Canada’s recently released data on retail sales show that per capita consumption of milk in Canada has fallen by 18 per cent to 74 litres a year between 1995 and 2014. Taking into account population growth, Canadians consumed approximately 20 million litres less milk in just one year, between 2013 and 2014.

The decline is so striking that the Dairy Farmers of Canada commissioned a survey to […]


Celebrity advice in child health is parenting for dummies.

As someone who has been involved with running marketing campaigns to encourage moms and dads and significant others to vaccinate their children, I am stunned that the anti-vaccine movement is still very strong and causing major health problems that can easily be avoided. So with the recent outbreak of diseases which we in the public health field thought were eliminated, they are starting to appear again and it is not only quite frightening but frustrating.

There are many reasons for the […]


British Columbia Ministry of Health: Taking a Leadership Role in Social Marketing

In September 2014, I had the opportunity to work with the British Columbia Ministry of Health’s Population and Public Health Division to co-host social marketing sessions in Vancouver and Victoria to explore shared strategic approaches for social marketing and engagement across health promotion and disease/injury prevention partners in British Columbia.

The sessions included presentations from experts on social marketing and behaviour change, branding and the latest trends in marketing and engagement.  Participants also heard about the Healthy Families BC policy framework and the Ministry of Health’s mandate to support a […]


Why Charitable Foundations need to be Extra Careful with Partnerships

In 2012, I wrote a blog on breast cancer and the Susan G. Komen Foundation. The pink ribbon carries a lot of associations—women’s health, breast cancer, all types of runs, pink clothing on football players etc.

But in a prominent fight between breast cancer charity, the Susan G. Komen Foundation and women’s health organization Planned Parenthood, the ribbon was suddenly associated with controversy in an area which makes no sense except in the fanatical right-to-life world in the USA where the […]