Category Archives: Health Marketing

Why Charitable Foundations need to be Extra Careful with Partnerships

In 2012, I wrote a blog on breast cancer and the Susan G. Komen Foundation. The pink ribbon carries a lot of associations—women’s health, breast cancer, all types of runs, pink clothing on football players etc.

But in a prominent fight between breast cancer charity, the Susan G. Komen Foundation and women’s health organization Planned Parenthood, the ribbon was suddenly associated with controversy in an area which makes no sense except in the fanatical right-to-life world in the USA where the [...]


It’s time to run campaigns that go beyond awareness!

Back by popular demand, Stephen Thomas Ltd and the Centre of Excellence for Public Sector Marketing (CEPSM) return with an exclusive one-day workshop in Toronto and Ottawa: Beyond Awareness: Creating Social Marketing Campaigns that Change Attitudes and Behaviour.


October 23rd, 2013
Intercontinental Hotel, Yorkville


November 12, 2013
RA Centre, Outaouais Room, 2451 Riverside Drive, Ottawa

Awareness, awareness, awareness are you getting tired of hearing that word, don’t you want to move to something more substantial like changing people’s attitudes [...]


Is it time for Social Marketers to get involved in the Gun Debate?

As I mentioned in my blog a few weeks ago I have been an advocate against guns for as long as I can remember. Maybe it is a Canadian thing, although many Canadians own guns. I am not against freedom of choice; I abhor most types of censorship and am not a big fan of government regulations. However, as a social marketer I do believe there are some issues worth fighting for. It seems that almost every week I [...]


Thanks to those who chose Healthpartners in 2012

“We make a living by what we get. We make a life by what we give.” Winston Churchill

A few months ago the Centre of Excellence for Public Sector Marketing (CEPSM) announced that we are actively working with and supporting Healthpartners.

They became CEPSM’s charity of choice… and for good reason!

Everyone is touched personally by either their own health issues or those of their loved ones. As the  coordinating organization of sixteen of Canada’s most trusted health [...]