Category Archives: Integrated Marketing Communications / Advertising

Has federal government communications and marketing become too politicised?

It seems that every day in the past year we hear about government scandals in Canada. It is happening at all levels of government.  Many citizens are starting to wonder what is going on. We have had F35 Fighter Jet Scandal, CFIA Scandal (tainted meat), Canadian Senate expenses scandal and the list goes on. I don’t plan to focus on the scandals themselves but look at it from a communications marketing perspective.

How do communications and marketing functions operate when every [...]

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Who owns Social Media? Marketing? Communications? Other

In the past, it was quite easy for organizations to segment different types of outreach or communication into departments. Marketing and Communications in some organizations operated separately from one another; human resources, and technical support all normally operate in their own distinct branches. While overlap does occur from time to time, especially between communications and marketing, for the most part, actions and activities adhered to a set organizational structure.

But how do you classify social media? There is no question that [...]

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MARCOM celebrates 15th year of being “Go To” Conference for Public & Nonprofit Marketers & Communicators

I am delighted to be participating at MARCOM Professional Development Annual Forum 2013 – the premiere educational forum that understands the daily reality of marketing and communications. It’s all happening at the Ottawa Convention Centre on May 28 & 29, 2013.

MARCOM looks at the trends and topics that matter most to public sector and not-for-profit marketers and communicators. It’s a chance for marketers and communicators to mingle with like-minded people and pick up practical tools and tips.

This year’s theme is Mission Possible: [...]

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CEPSM launches new In-House Training Program

In response to the growing demand for the Centre of Excellence for Public Sector Marketing (CEPSM) to bring its marketing training In-House to departments and organizations across Canada, CEPSM has prepared value-driven, cost-saving options from seminars to certificate programs. You choose the size of audience, pick a topic and agenda or have us customize one for you.  There are a range of useful topics that are tailored for either the public sector or not-for-profit sector.

 

Training for Public Sector

CEPSM’s [...]

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