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Category Archives: Integrated Marketing Communications / Advertising
MARCOM celebrates 15th year of being “Go To” Conference for Public & Nonprofit Marketers & Communicators
I am delighted to be participating at MARCOM Professional Development Annual Forum 2013 – the premiere educational forum that understands the daily reality of marketing and communications. It’s all happening at the Ottawa Convention Centre on May 28 & 29, 2013.
MARCOM looks at the trends and topics that matter most to public sector and not-for-profit marketers and communicators. It’s a chance for marketers and communicators to mingle with like-minded people and pick up practical tools and tips.
This year’s theme is Mission Possible: [...]
Categories: Center of Excellence for Public Sector MarketingGovernment - Non-Profit CommunicationsIntegrated Marketing Communications / AdvertisingMarketing Case HistoriesMarketing Conferences and WorkshopsMarketing GeneralNon-Profit Marketing (charities, associations, etc.)Public Sector & Government MarketingSocial Marketing (Behaviour Change)Social Media / Digital Engagement / Web 2.0
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CEPSM launches new In-House Training Program
In response to the growing demand for the Centre of Excellence for Public Sector Marketing (CEPSM) to bring its marketing training In-House to departments and organizations across Canada, CEPSM has prepared value-driven, cost-saving options from seminars to certificate programs. You choose the size of audience, pick a topic and agenda or have us customize one for you. There are a range of useful topics that are tailored for either the public sector or not-for-profit sector.
CEPSM’s [...]
Categories: Center of Excellence for Public Sector MarketingGovernment - Non-Profit CommunicationsIntegrated Marketing Communications / AdvertisingMarketing Conferences and WorkshopsMarketing GeneralMarketing ResearchMarketing StrategyNon-Profit Marketing (charities, associations, etc.)Professional Certificate in Public Sector and Non-Profit MarketingPublic Sector & Government MarketingSocial Marketing (Behaviour Change)Social Media / Digital Engagement / Web 2.0Sponsorships and Partnerships
Share/Bookmark Extra Extra Read all about it Marketing is in deep trouble
A few months ago I wrote a blog Is Marketing Dead which was in response to the controversial article by Bill Lee in the Harvard Business Review which proposes that traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Lee states that many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm.
My take on this article was marketing is clearly not dead, like many disciplines it’s constantly [...]
Beyond Awareness: Creating Social Marketing Campaigns that Change Attitudes and Behaviour
Social marketing strategist Alexandra Bornkessel also known as “social butterfly” wrote a terrific piece on awareness which I have used in a number of live presentations. It clearly explains why we have the need to go BEYOND AWARENESS.
“They know about us, who cares if they don’t buy? Would any company ever say this? Hey, we spent $5M, and made $1M–but at least more people know about us–look at all the awareness we got. No, they would not. Better [...]
Categories: Center of Excellence for Public Sector MarketingGovernment - Non-Profit CommunicationsHealth MarketingIntegrated Marketing Communications / AdvertisingMarketing Conferences and WorkshopsNon-Profit Marketing (charities, associations, etc.)Public Sector & Government MarketingSocial Marketing (Behaviour Change)
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