Category Archives: Integrated Marketing Communications / Advertising

Fishing where the Fish are… Beer Marketers using social media on Campus

Well you knew it had to happen sooner or later , the beer industry which has spent years trying to reach young Canadians and convince them to drink using traditional media is now using social media giant Facebook to market their products.. Molson’s has launched an interactive campaign for its Molson Canadian Cold Shots product, inviting post-secondary students to submit photos demonstrating their school spirit and party prowess to the Molson Canadian Nation group on Facebook. The social media site […]

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Alberta is becoming a hotbed for public sector marketing

 

Looks like Alberta with its oil wealth is now funding public sector campaigns. One is for healthy living and the other for a tourism campaign to visit Fort McMurray of all places.

Here is an interesting approach to a healthy living campaign .

 

Alberta Gov’t begins a movement

Click to play ad (3.2 MB)

The Alberta government has launched a $2 million public education campaign that uses black humour to encourage young Albertans to live a healthier, more active […]

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15 Unfortunately Placed Ads

If you think placement of your ads is not important have a look at these 15 ads.

15 Unfortunately Placed Ads

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Reis really shows that he is the master of marketing

Just read this fabulous piece from Al Reis in a special edition of marketing masters and found it to be so bang on.

http://www.ries.com/articles-archive.php

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