Category Archives: Integrated Marketing Communications / Advertising

Marketers Need Communications and Communicators Need Marketing

 

From time to time, practitioners in the field of marketing and communications get into a debate about the differences between marketing and communications and more importantly, about which takes prominence in an organization. First, let’s look at terminology. In order to clarify things, the term communications is somewhat of a misnomer. The field of endeavour is actually called “public relations” but a number of years ago, public relations became somewhat pejorative and fell out of favour. As a result, public […]

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Review of Marketing Predictions for The Coming Year and Beyond

The coming year will see many innovations and changes in marketing. I have recently surfed the web and checked into Marketing Prof and here are some of the key marketing predictions for the coming year and beyond.

 

When you hear the word “design,” what comes to mind? Graphic design? Websites? Print? Uber?! Uber is a logistics company that has tapped into the design world to make your life easier and make you feel special. You don’t need cash, you […]

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A Case of Marketing not Working- Dairy Farmers of Canada

Most Canadians drink milk or eat yogurt or cheese, however, Statistics Canada’s recently released data on retail sales show that per capita consumption of milk in Canada has fallen by 18 per cent to 74 litres a year between 1995 and 2014. Taking into account population growth, Canadians consumed approximately 20 million litres less milk in just one year, between 2013 and 2014. http://www.theglobeandmail.com/report-on-business/rob-commentary/so-we-drink-less-milk-lets-understand-why/article26158646/

The decline is so striking that the Dairy Farmers of Canada commissioned a survey to […]

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Marketing Articles to Read this Summer

Summer is a good time to catch up on your reading. Here are 11 articles on marketing which should keep you up to date on some very important developments in the world of marketing.  Trying reading them while enjoying your favourite beverage.

4 Tips for Adopting a Customer-Centric Mindset

If you’re taking an integrated marketing approach, your customers need to be driving the decisions your company makes.

Otherwise, your brand could risk becoming irrelevant—or, worse, offensive—to your audience.

When customers are embedded […]

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