It is a total mystery to those who work in the public sector marketing field why the government insists on running an ad campaign that has reach its “best before date” and clearly is not working. Why would you continually invest in a communications endeavour that is hurting your brand? I simply don’t get it.
The feds says its Economic Action Plan “is working for Canadians,” but costly ads reminding voters of that aren’t working at all – at least not [...]
At the Olympics in China, every color was represented… and that was just the drinking water. Evan Sayet
I recently read that the Minister of State for Small Business and Tourism in Canada thinks that there are “great upcoming opportunities, including the Pan Am Games” to draw in tourist dollars to Canada. Well yes, I do understand that politicians who are not known for their business acumen think the Olympics and similar sporting events are going to fill up the cash [...]