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Category Archives: Marketing Case Histories
MARCOM celebrates 15th year of being “Go To” Conference for Public & Nonprofit Marketers & Communicators
I am delighted to be participating at MARCOM Professional Development Annual Forum 2013 – the premiere educational forum that understands the daily reality of marketing and communications. It’s all happening at the Ottawa Convention Centre on May 28 & 29, 2013.
MARCOM looks at the trends and topics that matter most to public sector and not-for-profit marketers and communicators. It’s a chance for marketers and communicators to mingle with like-minded people and pick up practical tools and tips.
This year’s theme is Mission Possible: [...]
Categories: Center of Excellence for Public Sector MarketingGovernment - Non-Profit CommunicationsIntegrated Marketing Communications / AdvertisingMarketing Case HistoriesMarketing Conferences and WorkshopsMarketing GeneralNon-Profit Marketing (charities, associations, etc.)Public Sector & Government MarketingSocial Marketing (Behaviour Change)Social Media / Digital Engagement / Web 2.0
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Olympics Fun to Watch but a Terrible Investment
At the Olympics in China, every color was represented… and that was just the drinking water. Evan Sayet
I recently read that the Minister of State for Small Business and Tourism in Canada thinks that there are “great upcoming opportunities, including the Pan Am Games” to draw in tourist dollars to Canada. Well yes, I do understand that politicians who are not known for their business acumen think the Olympics and similar sporting events are going to fill up the cash [...]
Sodium Campaign “Give Your Head a Shake” does not cut the Mustard
A recent article in the Ottawa Citizen indicates that an ad blitz to get people to reduce the salt in their diets may not have had much impact.
The study could not tell whether the “Give Your Head a Shake” campaign changed any eating habits in a test case in Eastern Ontario.
According to the sponsor of the campaign The “Give Your Head a Shake” health communication campaign (note not a social marketing campaign unfortunately) is designed to provide Champlain [...]
Incompetence in Public Health Communications…Ottawa Public Health
Two years ago I wrote 2 posts on the poor job done by communications practioners on the H1N1 fiasco.
In my first post I stated:
“Sometimes I wonder if public sector health communicators and marketers are being made to look like a bunch of incompetents. H1N1 communications, at least in Canada, has been an unmitigated disaster and the big question mark is why this is happening? We have one of the worst communication screw-ups in the history of the public sector?”more
