Category Archives: Marketing Case Histories

Why would you run a government ad campaign that is a bust?

 

It is a total mystery to those who work in the public sector marketing field why the government insists on running an ad campaign that has reach its “best before date” and clearly is not working. Why would you continually invest in a communications endeavour that is hurting your brand? I simply don’t get it.

The feds says its Economic Action Plan “is working for Canadians,” but costly ads reminding voters of that aren’t working at all – at least not [...]

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MARCOM celebrates 15th year of being “Go To” Conference for Public & Nonprofit Marketers & Communicators

I am delighted to be participating at MARCOM Professional Development Annual Forum 2013 – the premiere educational forum that understands the daily reality of marketing and communications. It’s all happening at the Ottawa Convention Centre on May 28 & 29, 2013.

MARCOM looks at the trends and topics that matter most to public sector and not-for-profit marketers and communicators. It’s a chance for marketers and communicators to mingle with like-minded people and pick up practical tools and tips.

This year’s theme is Mission Possible: [...]

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Olympics Fun to Watch but a Terrible Investment

At the Olympics in China, every color was represented… and that was just the drinking water. Evan Sayet

I recently read that the Minister of State for Small Business and Tourism in Canada thinks that there are “great upcoming opportunities, including the Pan Am Games” to draw in tourist dollars to Canada. Well yes, I do understand that politicians who are not known for their business acumen think the Olympics and similar sporting events are going to fill up the cash [...]

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Sodium Campaign “Give Your Head a Shake” does not cut the Mustard

A  recent article in the  Ottawa Citizen indicates that an ad blitz to get people to reduce the salt in their diets may not have had much impact.

The study could not tell whether the “Give Your Head a Shake” campaign changed any eating habits in a test case in Eastern Ontario.

According to the sponsor of the campaign The “Give Your Head a Shake” health communication campaign (note not a social marketing campaign unfortunately)  is designed to provide Champlain [...]

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