Category Archives: Marketing Conferences and Workshops

Help build the new Social Marketing Association of North America (SMANA)

I am excited to officially announce the creation of the Social Marketing Association of North America (SMANA). SMANA is a professional membership organization, similar to regional associations in Europe and Australia and affiliated with the International Social Marketing Association (iSMA), but serving the professional needs of social marketers in Canada, Central America , the Caribbean, and the United States.

Over the last year a small group of social marketers and behavior change agents created SMANA’s value proposition, wrote the nonprofit bylaws […]

Share/Bookmark

Keeping Pace in the World of Online Marketing and Social Media

There is no question we have moved into a new era of marketing. Online marketing  is here to stay but is constantly changing. There is no question that online is coming of age and is advancing at a rapid rate. Online marketing provides value and generates results for many organizations, and public sector and non-profit marketers that have focused more on traditional marketing techniques should not dismiss it.

So what is happening? I have read a number of articles recently and […]

Share/Bookmark

Why the TOWS Matrix is important to Public Sector Marketers

As someone who teaches marketing I am always surprised that most of the participants at my courses and seminars are very familiar with a SWOT analysis (which stands for Strengths, Weaknesses, Opportunities and Threats.) For those who are not familiar with the SWOT analysis – it helps organizations  identify strengths and weaknesses predominantly based on internal factors. Opportunities and threats usually arise from an external environment.

However, very rarely do I find participants who are familiar with SWOT employ  the SWOT/TOWS […]

Share/Bookmark