Category Archives: Marketing Conferences and Workshops

Keeping Pace in the World of Online Marketing and Social Media

There is no question we have moved into a new era of marketing. Online marketing  is here to stay but is constantly changing. There is no question that online is coming of age and is advancing at a rapid rate. Online marketing provides value and generates results for many organizations, and public sector and non-profit marketers that have focused more on traditional marketing techniques should not dismiss it.

So what is happening? I have read a number of articles recently and […]

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Why the TOWS Matrix is important to Public Sector Marketers

As someone who teaches marketing I am always surprised that most of the participants at my courses and seminars are very familiar with a SWOT analysis (which stands for Strengths, Weaknesses, Opportunities and Threats.) For those who are not familiar with the SWOT analysis – it helps organizations  identify strengths and weaknesses predominantly based on internal factors. Opportunities and threats usually arise from an external environment.

However, very rarely do I find participants who are familiar with SWOT employ  the SWOT/TOWS […]

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Reflections on MARCOM 2014

Another great year for MARCOM 2014… “Canada’s premiere educational forum for public and not-for-profit sector marketers and communicators”. Great speakers and trade show; great venue at the Ottawa Convention Centre and this year’s food was the best ever. No question that my colleague Claire Mills and the advisory committee, volunteers and sponsors did a great job in organizing and running the event.

The forum Keynote, Mitch Joel, President of Twist Image, was terrific as usual. This year he discussed five […]

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Branding and Stakeholder Engagement – the Missing Links in Government Strategic Communications and Marketing

This blog was written by:

Jim Mintz, CEPSM and Kathleen Connelly, Intersol Group Ltd.

 

The single biggest problem in communication is the illusion that it has taken place.

George Bernard Shaw 

 

The major challenge facing public sector organizations today is that they have great difficulty getting their message out. More important, many can’t seem to get their messages to resonate with their diverse target audiences, including internal and external audiences, stakeholders etc. Most communication and marketing approaches generate some awareness but not much else.  […]

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