Category Archives: Marketing Conferences and Workshops

It’s time to run campaigns that go beyond awareness!

Back by popular demand, Stephen Thomas Ltd and the Centre of Excellence for Public Sector Marketing (CEPSM) return with an exclusive one-day workshop in Toronto and Ottawa: Beyond Awareness: Creating Social Marketing Campaigns that Change Attitudes and Behaviour.

TORONTO

October 23rd, 2013
Intercontinental Hotel, Yorkville
Register: https://www.eventbrite.ca/event/4490585462

OTTAWA

November 12, 2013
RA Centre, Outaouais Room, 2451 Riverside Drive, Ottawa
Register: http://cepsm.ca/products-page/categories/beyond-awareness-creating-social-marketing-campaigns-that-change-attitudes-and-behaviour-2/

Awareness, awareness, awareness are you getting tired of hearing that word, don’t you want to move to something more substantial like changing people’s attitudes [...]

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New format for the Professional Certificate in Public Sector and Non-Profit Marketing 2014

Practical and applicable marketing knowledge for public and non-profit organizations

February 9-14, 2014

NEW FORMAT

Overview:

There is a rising need for highly-skilled marketing professionals in the public and non-profit sectors to effectively bring their organization’s products, services and messages to the marketplace.

The Professional Certificate in Public Sector and Non-Profit Marketing, which is now in its 9th year, is uniquely designed to equip participants with the information, tools and solutions necessary to skillfully and mindfully navigate their way through the fascinating and [...]

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The Biggest Mistake I ever made in Social Marketing

Question Time with “The Gurus” – “The Biggest Mistake I Ever Made…” Leading social marketers discuss their biggest social marketing mistakes and how you can learn from them. Followed by an interactive Q&A session.

Jim Mintz, The Centre of Excellence for Public Sector Marketing (CEPSM), Canada
Professor Alan Andreasen, Professor of Marketing, Georgetown University, USA
Nancy Lee, Social Marketing Services Inc., USA
Dr. Doug McKenzie-Mohr, McKenzie-Mohr & Associate

 Here is the keynote panel  presentation I made at the World Social Marketing Conference in Toronto [...]

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“It’s about marketing; no it’s about the social”

This is my presentation from the World Social Marketing Conference in Toronto on April 22, 2013.

 

The Big Debate – “It’s about marketing; no it’s about the social”

Speaking for “marketing” -
Nancy Lee, Social Marketing Services Inc., USA
Jim Mintz, The Centre of Excellence for Public Sector Marketing (CEPSM), Canada

Speaking for “the social” -
Dr. Craig Lefebvre, Chief Maven, socialShifting
Dr. Christine Domegan, B. Comm, MBS, PhD, Senior Lecturer in Marketing at the National University of Ireland, Galway

When [...]

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