As a marketing professional and teacher, I have always focused on the importance of customer service in my consulting, teaching and as a practitioner. Now there is no question airlines have the reputation for not caring for their customers. On a personal note, there was a time when I really enjoyed flying but now I hate it and do everything to avoid flying unless I really have to.
United Airlines dragging that poor guy off a flight last week, takes the […]
Organizations in the public and non-profit sectors have long debated the applicability of marketing concepts and management approaches, many of which stem from private sector notions of consumption and economic choice, as well as an environment in which market forces rule. In recent years, however, there has been growing recognition that marketing can be used to enrich public sector and non-profit management and to better serve citizens and stakeholders.
Some government organizations are turning to the following specific applications of […]