Category Archives: Marketing General

Why the TOWS Matrix is important to Public Sector Marketers

As someone who teaches marketing I am always surprised that most of the participants at my courses and seminars are very familiar with a SWOT analysis (which stands for Strengths, Weaknesses, Opportunities and Threats.) For those who are not familiar with the SWOT analysis – it helps organizations  identify strengths and weaknesses predominantly based on internal factors. Opportunities and threats usually arise from an external environment.

However, very rarely do I find participants who are familiar with SWOT employ  the SWOT/TOWS [...]

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Are you a born marketer?

I recently read a blog by BRANDMENTALIST on 6 Signs You’re A Born Marketer which I found very interesting. I always felt as a marketing practitioner and educator that people can always learn marketing but that it takes a certain type of person with certain character traits and skills to become a great marketer

 

Now if you’re a marketer you may recognize some of these signs in yourself. According to the blog here are the signs that you [...]

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Importance of properly briefing your Marketing and Communications supplier

One of the biggest challenges for public sector and non-profit marketers is how to brief an advertising agency or a marketing and/or communications supplier. How well you brief determines what you get back. The communications or marketing supplier is only as good as the briefing they get from you the client.

Do all great marketing and communication campaigns come from great briefs? No. But the chances of getting good if not great work are increased significantly by a proper briefing into [...]

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Implications of Political Parties being run by Marketers

In 2011 I wrote a blog Political Parties should have Marketers run their Campaigns. Subsequently, I wrote two more blogs on this topic Why Political Parties should have Marketers run their Campaigns Part 2: The US election and Why Political Parties should have Marketers run their Campaigns Part 3: The British Colombia election.

Well little did I know that political parties are using marketing techniques in a very major way to run their campaigns, and I am not [...]

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