Category Archives: Marketing General

Marketing Strategy and the 2015 Election Campaign in Canada

I always like to take the opportunity to educate readers of marketing during periods when they are paying attention to a specific event. Also, making marketing relevant in something that public sector marketers and communicators in Canada are keenly interested. In Canada right now we are involved with an election campaign. A few years ago I wrote an article on Marketing Warfare and its relevance to election campaigns. So I am updating the article to the 2015 election.

I constantly hear […]


Marketing Articles to Read this Summer

Summer is a good time to catch up on your reading. Here are 11 articles on marketing which should keep you up to date on some very important developments in the world of marketing.  Trying reading them while enjoying your favourite beverage.

4 Tips for Adopting a Customer-Centric Mindset

If you’re taking an integrated marketing approach, your customers need to be driving the decisions your company makes.

Otherwise, your brand could risk becoming irrelevant—or, worse, offensive—to your audience.

When customers are embedded […]


Why the TOWS Matrix is important to Public Sector Marketers

As someone who teaches marketing I am always surprised that most of the participants at my courses and seminars are very familiar with a SWOT analysis (which stands for Strengths, Weaknesses, Opportunities and Threats.) For those who are not familiar with the SWOT analysis – it helps organizations  identify strengths and weaknesses predominantly based on internal factors. Opportunities and threats usually arise from an external environment.

However, very rarely do I find participants who are familiar with SWOT employ  the SWOT/TOWS […]


Are you a born marketer?

I recently read a blog by BRANDMENTALIST on 6 Signs You’re A Born Marketer which I found very interesting. I always felt as a marketing practitioner and educator that people can always learn marketing but that it takes a certain type of person with certain character traits and skills to become a great marketer


Now if you’re a marketer you may recognize some of these signs in yourself. According to the blog here are the signs that you […]