Category Archives: Marketing General

Implications of Political Parties being run by Marketers

In 2011 I wrote a blog Political Parties should have Marketers run their Campaigns. Subsequently, I wrote two more blogs on this topic Why Political Parties should have Marketers run their Campaigns Part 2: The US election and Why Political Parties should have Marketers run their Campaigns Part 3: The British Colombia election.

Well little did I know that political parties are using marketing techniques in a very major way to run their campaigns, and I am not [...]

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The “American Dream” is more relevant in Canada than the USA

In the USA, the American Dream is the promise to have it all and enjoy it all. It’s been glorified and sentimentalized as a utopian goal not just by the media and Hollywood stars, but also by businesses and politicians.

In addition, real estate agents, car sales people and vendors of luxury items have used the American dream in their pitch for many years.

Today, the American Dream is more of a marketing concept, whereby marketers and politicians have convinced people [...]

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Who owns Social Media? Marketing? Communications? Other

In the past, it was quite easy for organizations to segment different types of outreach or communication into departments. Marketing and Communications in some organizations operated separately from one another; human resources, and technical support all normally operate in their own distinct branches. While overlap does occur from time to time, especially between communications and marketing, for the most part, actions and activities adhered to a set organizational structure.

But how do you classify social media? There is no question that [...]

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MARCOM celebrates 15th year of being “Go To” Conference for Public & Nonprofit Marketers & Communicators

I am delighted to be participating at MARCOM Professional Development Annual Forum 2013 – the premiere educational forum that understands the daily reality of marketing and communications. It’s all happening at the Ottawa Convention Centre on May 28 & 29, 2013.

MARCOM looks at the trends and topics that matter most to public sector and not-for-profit marketers and communicators. It’s a chance for marketers and communicators to mingle with like-minded people and pick up practical tools and tips.

This year’s theme is Mission Possible: [...]

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