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Category Archives: Marketing General
MARCOM celebrates 15th year of being “Go To” Conference for Public & Nonprofit Marketers & Communicators
I am delighted to be participating at MARCOM Professional Development Annual Forum 2013 – the premiere educational forum that understands the daily reality of marketing and communications. It’s all happening at the Ottawa Convention Centre on May 28 & 29, 2013.
MARCOM looks at the trends and topics that matter most to public sector and not-for-profit marketers and communicators. It’s a chance for marketers and communicators to mingle with like-minded people and pick up practical tools and tips.
This year’s theme is Mission Possible: [...]
Categories: Center of Excellence for Public Sector MarketingGovernment - Non-Profit CommunicationsIntegrated Marketing Communications / AdvertisingMarketing Case HistoriesMarketing Conferences and WorkshopsMarketing GeneralNon-Profit Marketing (charities, associations, etc.)Public Sector & Government MarketingSocial Marketing (Behaviour Change)Social Media / Digital Engagement / Web 2.0
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CEPSM launches new In-House Training Program
In response to the growing demand for the Centre of Excellence for Public Sector Marketing (CEPSM) to bring its marketing training In-House to departments and organizations across Canada, CEPSM has prepared value-driven, cost-saving options from seminars to certificate programs. You choose the size of audience, pick a topic and agenda or have us customize one for you. There are a range of useful topics that are tailored for either the public sector or not-for-profit sector.
CEPSM’s [...]
Categories: Center of Excellence for Public Sector MarketingGovernment - Non-Profit CommunicationsIntegrated Marketing Communications / AdvertisingMarketing Conferences and WorkshopsMarketing GeneralMarketing ResearchMarketing StrategyNon-Profit Marketing (charities, associations, etc.)Professional Certificate in Public Sector and Non-Profit MarketingPublic Sector & Government MarketingSocial Marketing (Behaviour Change)Social Media / Digital Engagement / Web 2.0Sponsorships and Partnerships
Share/Bookmark Extra Extra Read all about it Marketing is in deep trouble
A few months ago I wrote a blog Is Marketing Dead which was in response to the controversial article by Bill Lee in the Harvard Business Review which proposes that traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Lee states that many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm.
My take on this article was marketing is clearly not dead, like many disciplines it’s constantly [...]
What Government Communicators can learn from the Ottawa Auditor General Report
I recently had the opportunity to review the City of Ottawa’s Auditor General’s report on its audit of the Corporate Communications function. I think that other government communications organizations can benefit from reviewing this report so that they can avoid making the same mistakes.
First it is really important that a Communications Function in a large public sector organization have a clear mandate in which services they are delivering (and not delivering). A Communications organization has to clearly define what [...]
