Category Archives: Marketing Research

Marketing to Canadians of South Asian and Chinese Origin – An Update

One of my first blogs eight years ago was Marketing to Canadians of South Asian and Chinese Origin… a hot trend. I have had many requests to update the blog. So here goes.

Chinese and South Asian Canadians are an increasingly important audience in the market, with populations expected to grow by 80% and 130%, respectively, over the next 15 years.

But according to IPG Mediabrands, marketers have very little resources on the audience’s attitudes towards brands as well as […]


Canada’s Census Dilemma

Statistics are used much like a drunk uses a lamppost: for support, not illumination.  Vin Scully

Four years ago I wrote a blog regarding my concern with government’s decision to cancel the mandatory long-form census questionnaire. Now actually I always felt that the government should rethink the census. Although the information we get from the census is great, for marketers and business much of the data comes to us too late. There has to be a way in this modern […]


CEPSM launches new In-House Training Program

In response to the growing demand for the Centre of Excellence for Public Sector Marketing (CEPSM) to bring its marketing training In-House to departments and organizations across Canada, CEPSM has prepared value-driven, cost-saving options from seminars to certificate programs. You choose the size of audience, pick a topic and agenda or have us customize one for you.  There are a range of useful topics that are tailored for either the public sector or not-for-profit sector.


Training for Public Sector

CEPSM’s […]


Compilation of Social Media Stats (USA and Canada) for Marketers 2011

 On her social-media and PR blog, Commentz, Sarah Evans and her staff compile a lot of stats. Each quarter, she cherry-picks the most relevant for marketers.

1. eMarketer estimates there will be nearly 21 million Twitter users in the U.S. by the end of this year, and a sizable minority of those will use the service at least in part to follow brands. (eMarketer)

2. Forty percent of bloggers consider themselves professionals. (MediaBistro/State of the Blogosphere 2011)

3. There are […]