One of my first blogs eight years ago was Marketing to Canadians of South Asian and Chinese Origin… a hot trend. I have had many requests to update the blog. So here goes.
Chinese and South Asian Canadians are an increasingly important audience in the market, with populations expected to grow by 80% and 130%, respectively, over the next 15 years.
But according to IPG Mediabrands, marketers have very little resources on the audience’s attitudes towards brands as well as […]
Statistics are used much like a drunk uses a lamppost: for support, not illumination. Vin Scully
Four years ago I wrote a blog regarding my concern with government’s decision to cancel the mandatory long-form census questionnaire. Now actually I always felt that the government should rethink the census. Although the information we get from the census is great, for marketers and business much of the data comes to us too late. There has to be a way in this modern […]