Category Archives: Marketing Strategy

Why Political Parties should have Marketers run their Campaigns Part 4: The Ontario election

In 2011 I wrote a blog Political Parties should have Marketers run their Campaigns. Subsequently, I wrote two more blogs on this topic Why Political Parties should have Marketers run their Campaigns Part 2: The US election and Why Political Parties should have Marketers run their Campaigns Part 3: The British Colombia election.

First let me say, that I have no partisan interest in any political party but am writing this blog as a marketing professional and someone [...]

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Importance of properly briefing your Marketing and Communications supplier

One of the biggest challenges for public sector and non-profit marketers is how to brief an advertising agency or a marketing and/or communications supplier. How well you brief determines what you get back. The communications or marketing supplier is only as good as the briefing they get from you the client.

Do all great marketing and communication campaigns come from great briefs? No. But the chances of getting good if not great work are increased significantly by a proper briefing into [...]

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Why Political Parties should have Marketers run their Campaigns Part 3: The British Colombia election

This is the third in a series of blogs on why Political Parties should have Marketers run their campaign.  My last blog on this topic is Why Political Parties should have Marketers run their Campaigns Part 2: The US election

First let me say, that I have no partisan interest in any political party but am writing this blog as a marketing professional and someone who writes on marketing topics which deal with public sector organizations.

My key point in [...]

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CEPSM launches new In-House Training Program

In response to the growing demand for the Centre of Excellence for Public Sector Marketing (CEPSM) to bring its marketing training In-House to departments and organizations across Canada, CEPSM has prepared value-driven, cost-saving options from seminars to certificate programs. You choose the size of audience, pick a topic and agenda or have us customize one for you.  There are a range of useful topics that are tailored for either the public sector or not-for-profit sector.

 

Training for Public Sector

CEPSM’s [...]

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