Category Archives: Marketing Strategy

Why Political Parties should have Marketers run their Campaigns Part 3: The British Colombia election

This is the third in a series of blogs on why Political Parties should have Marketers run their campaign.  My last blog on this topic is Why Political Parties should have Marketers run their Campaigns Part 2: The US election

First let me say, that I have no partisan interest in any political party but am writing this blog as a marketing professional and someone who writes on marketing topics which deal with public sector organizations.

My key point in [...]

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CEPSM launches new In-House Training Program

In response to the growing demand for the Centre of Excellence for Public Sector Marketing (CEPSM) to bring its marketing training In-House to departments and organizations across Canada, CEPSM has prepared value-driven, cost-saving options from seminars to certificate programs. You choose the size of audience, pick a topic and agenda or have us customize one for you.  There are a range of useful topics that are tailored for either the public sector or not-for-profit sector.

 

Training for Public Sector

CEPSM’s [...]

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What Government Communicators can learn from the Ottawa Auditor General Report

I recently had the opportunity to review the City of Ottawa’s Auditor General’s report on its audit of the Corporate Communications function. I think that other government communications organizations can benefit from reviewing this report so that they can avoid making the same mistakes.

First it is really important that a Communications Function in a large public sector organization have a clear mandate in which services they are delivering (and not delivering). A Communications organization has to clearly define what [...]

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Why Political Parties should have Marketers run their Campaigns Part 2: The US election

This is a follow up to the blog I wrote last year on why Political Parties should have Marketers run their campaign.

First let me say, that I have no partisan interest in any political party but am writing this blog as a marketing professional and someone who writes on marketing topics which deal with government and non-profit organizations.

My key point in my initial blog was that most people who run political campaigns are adept at communications tactics but [...]

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