Organizations in the public and non-profit sectors have long debated the applicability of marketing concepts and management approaches, many of which stem from private sector notions of consumption and economic choice, as well as an environment in which market forces rule. In recent years, however, there has been growing recognition that marketing can be used to enrich public sector and non-profit management and to better serve citizens and stakeholders.
Some government organizations are turning to the following specific applications of […]
For many years, I taught marketing courses at both the University of Ottawa and Carleton University. I encouraged my students, particularly foreign students to better understand the not so subtle differences between Canada and the USA and to be able to use those insights in their marketing efforts.
Since that time, I have had the opportunity to work with clients in the public sector and non-profit field trying to make inroads into the USA. So, for those marketers who […]