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Category Archives: Non-Profit Marketing (charities, associations, etc.)
MARCOM celebrates 15th year of being “Go To” Conference for Public & Nonprofit Marketers & Communicators
I am delighted to be participating at MARCOM Professional Development Annual Forum 2013 – the premiere educational forum that understands the daily reality of marketing and communications. It’s all happening at the Ottawa Convention Centre on May 28 & 29, 2013.
MARCOM looks at the trends and topics that matter most to public sector and not-for-profit marketers and communicators. It’s a chance for marketers and communicators to mingle with like-minded people and pick up practical tools and tips.
This year’s theme is Mission Possible: [...]
Categories: Center of Excellence for Public Sector MarketingGovernment - Non-Profit CommunicationsIntegrated Marketing Communications / AdvertisingMarketing Case HistoriesMarketing Conferences and WorkshopsMarketing GeneralNon-Profit Marketing (charities, associations, etc.)Public Sector & Government MarketingSocial Marketing (Behaviour Change)Social Media / Digital Engagement / Web 2.0
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CEPSM launches new In-House Training Program
In response to the growing demand for the Centre of Excellence for Public Sector Marketing (CEPSM) to bring its marketing training In-House to departments and organizations across Canada, CEPSM has prepared value-driven, cost-saving options from seminars to certificate programs. You choose the size of audience, pick a topic and agenda or have us customize one for you. There are a range of useful topics that are tailored for either the public sector or not-for-profit sector.
CEPSM’s [...]
Categories: Center of Excellence for Public Sector MarketingGovernment - Non-Profit CommunicationsIntegrated Marketing Communications / AdvertisingMarketing Conferences and WorkshopsMarketing GeneralMarketing ResearchMarketing StrategyNon-Profit Marketing (charities, associations, etc.)Professional Certificate in Public Sector and Non-Profit MarketingPublic Sector & Government MarketingSocial Marketing (Behaviour Change)Social Media / Digital Engagement / Web 2.0Sponsorships and Partnerships
Share/Bookmark Upcoming Events 2013 at the Centre of Excellence for Public Sector Marketing
Get out your calendar and insert the dates of all of the exciting events at the Centre of Excellence for Public Sector Marketing
1. World Social Marketing Conference
The Centre of Excellence for Public Sector Marketing is delighted to be involved with the World Social Marketing Conference, which will take place in Toronto, Canada from April 21-23, 2013.
The conference attracts participants from many countries and you will get the opportunity to meet social marketers from Australia, Africa, [...]
Reflections on my workshop “Beyond Awareness: Creating Social Marketing Campaigns that Change Attitudes and Behaviour.”
The Centre of Excellence for Public Sector Marketing (CEPSM) recently had the opportunity to partner with Stephen Thomas Ltd to host an exclusive one-day workshop in Toronto titled ”Beyond Awareness: Creating Social Marketing Campaigns that Change Attitudes and Behaviour” .
The focus of the workshop was to convince non-profits to move their “awareness focussed” public education campaigns to a results-oriented “social marketing approach”. A social marketing approach allows a non-profit to take a page from private sector [...]
