Many years ago I was asked to give some courses at our local university. Although I was a seasoned professional in marketing and had given numerous marketing presentations, including some guest lectures at universities across Canada and USA, I had not formally taught a university course. So I agreed to teach some marketing courses at the business schools in my community first at the University of Ottawa (B Comm and MBA) and later at Sprott School of Business at Carleton [...]
Fundraising is a big business. It is a significant way that non-profit organizations obtain money for their operations. These operations can involve a very broad array of concerns such as religious or philanthropic groups, research organizations, health and environmental issues etc.
Special events are one of the most popular methods of raising funds. Events are used to increase visibility and support for an organization as well as raising funds. Events can feature activities for the group such as well-known speakers to [...]