Category Archives: Non-Profit Marketing (charities, associations, etc.)

State of Public Sector and Non-Profit Marketing

Organizations in the public and non-profit sectors have long debated the applicability of marketing concepts and management approaches, many of which stem from private sector notions of consumption and economic choice, as well as an environment in which market forces rule. In recent years, however, there has been growing recognition that marketing can be used to enrich public sector and non-profit management and to better serve citizens and stakeholders.

Some government organizations are turning to the following specific applications of […]

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The Next Big Thing – Influencer Marketing

The world of marketing is changing at a rapid pace and a number of changes are taking place on how best to reach, persuade and influence people to buy your product, program, service or social cause.

The next big thing and you will hear about it often is influencer marketing. What is happening is that there is a big shift going on as people  are now looking at each other  to inform their decisions. Instead of looking at companies or organizations […]

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Marketers Need Communications and Communicators Need Marketing

 

From time to time, practitioners in the field of marketing and communications get into a debate about the differences between marketing and communications and more importantly, about which takes prominence in an organization. First, let’s look at terminology. In order to clarify things, the term communications is somewhat of a misnomer. The field of endeavour is actually called “public relations” but a number of years ago, public relations became somewhat pejorative and fell out of favour. As a result, public […]

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