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In my blog THE CASE FOR MUNICIPAL MARKETING , I discussed the importance of marketing for Municipal governments. In these very difficult financial times, municipalities are looking for ways to generate revenue without raising taxes . Sponsorships at the municipal level has become an option for some but if not done right it can be a real fiasco . So if you are thinking about developing a sponsorship program for your municipal government I suggest you put October [...]
Political branding is always something that intrigued me as in some ways it is one of the purest forms of marketing. Those in politics are wise to understand the principles of positioning, brand development, and consumer brand marketing. In fact, getting a politician elected might be the ultimate marketing/branding challenge. In my blog Political Parties should have Marketers run their Campaigns, I discussed the importance of marketing strategy in politics
However one thing [...]
Marketing is divided into two parts: (1) marketing strategy and (2) marketing tactics. But most people think it is about tactics.
In my experience when I hear someone tell me that they don’t have enough funds to do a great marketing job , I tell them it is not more money that you need but more strategy. But strategy takes time and skill and marketers are looking for quick fixes. That’s why social media has become the new God the new [...]
Just got back from vacation and spent a fair bit of time listening and watching the US news. I have always been a tremendous admirer of the USA. I love their entrepreneurship and as a marketer have always loved the marketing that comes out of the USA. So it with great sadness that I see a great nation losing some of its luster for reasons (i.e. the debt ceiling) that are baffling.
Why does a country that produces the greatest business [...]